Despite being the generation most connected to social networks, the truth is that these platforms are not the favorite way for young people to receive promotions and offers from brands. This is the conclusion reached by a recent study by Rapid Campaign , which places email as the preferred medium for this task Romania Mobile Database.
To carry out the study “The brands we love vs the brands we buy” , the mobile marketing company has consulted 2,000 people of all ages. The vast majority of those interviewed, specifically 76% (68% in the 16-24 age group), prefer that companies send them their promotions via email , compared to 23% who opted for the option to access to these discounts on the corporate website.
The second preferred means of communication for all ages, then, is the brand’s own website. In the case of young people, 34% want to find the promotions in the online store, so that they are at hand in the purchase process.
Facebook was the third channel cited by the youngest participants (25%) to find out about discounts and offers from their favorite brands.
These conclusions coincide with certain indications that the younger generations are less and less dependent on Facebook as a communication channel and, in fact, suggest that the trend is to find promotions on the websites Brother Cell Phone List of the establishments themselves.
“For a long time, businesses have known the benefits of putting offers in their windows, a strategy that has not ceased to be effective. Today, younger generations want to see promotions in online stores , so marketers must spend more to drive traffic from external channels, “said Marko Luhtala, CEO of RapidCampaign, in a press release.
The study also reflects that only 8% do not want to receive any offer or promotion , a very low percentage that guarantees the brand that consumers do want to hear from it.