But it’s not going to last! Faced with the global success of TikTok, brands are increasingly interested in it. However, they do not necessarily know how to profit from it. You can take advantage of this South Africa Email List win over consumers. Especially since TikTok offers interesting advertising formats to boost your visibility. The variety of advertising formats. In addition to hashtag challenges and videos, you can also pay to get a premium spot on TikTok. This allows you to increase your reach to users who are not yet following you. The options are numerous: in-feed videos, branded effects, Top View, Brand Takeover.
Cost-wise, TikTok is higher than its competitors with a minimum starting bet of $ 500. However, virality is quite high and you can maximize your brand awareness performance, compared to other platforms. A highly engaged audience. TikTok users spend an average of 52 minutes per day on the app. In France, this figure is 60 minutes. 90% of its users visit the social network more than once a day. 63% like the videos, 54% comment, and especially 50% share their TikTok findings on other social networks. Over 50% of creators have participated in at least one hashtag challenge and 35% participate regularly. Moreover, the average engagement rate on hashtag challenges is 8.5%.
Why integrate TikTok into your communication strategy?
As engagement decreases more and more on other social networks, TikTok still manages to capture the attention of users, encourage their participation, and allow brands to build a dynamic relationship with their community. All in an organic way! A humanization of communication. On the form, TikTok users don’t expect to see fancy content. You don’t have to have expert gear or videographer skills to create videos that will ensure your success. On the contrary, the place is for authenticity and craftsmanship. Result: it is easy and inexpensive to produce content on this social network. All you need is a smartphone and a few volunteers. On the other hand, pay attention to the content of your content!
Always make sure to bring something to your audience, while promoting your brand: useful advice, a moment of entertainment, information about your company, etc. One keyword characterizes TikTok: virality. On this social network, any type of user and content is likely to make the headlines. You just need to know the operating codes of the platform and adapt your strategy. Create a Pro account. When you sign up for TikTok, you can choose a personal profile or a Professional account. For a business, the second option is still the best. As on Instagram, you will have the choice between a “Company” or “Creator” account. Both are free: In both cases, switching to a pro account gives you access to very useful statistics to improve your communication strategy.
How important it is
For example, you will know who clicks on your profile, watches, and shares your videos. This can be extremely useful as little is known about TikTok’s algorithm today, as well as user preferences. Throw challenges. Simple and effective, launch challenges to promote your brand! Using a dedicated hashtag, you can encourage your audience to take action. This format is at the very heart of the social network. Many brands have tried this successfully. We can cite Asus, which offers the #CreateWithAsus challenge of recreating a dance to try to win a laptop. A great success since the associated hashtag has more than 250 million views and has generated hundreds of participants.
The objective is to support 13 – 17-year-olds towards their future profession, by encouraging them to express themselves about the job of their dreams. As a result, many high-tech gifts such as smartphones, headsets, headphones, etc. A challenge that allows the community to speak directly to its young inhabitants while showing its modern and connected side. Focus on influencer marketing. As on other social networks, TikTok makes it easier to collaborate with influencers. And you know, their word counts! If influencers adopt your products, chances are their community will too. You can therefore offer them to test your articles, in exchange for a video on the social network.