Just one year after the launch of WhatsApp Business, the messaging app has registered over 5 million business users. However, only 7% of marketers use this tool. Why and how to use WhatsApp in your marketing? We get back to you! Are you wondering why integrate WhatsApp into your marketing strategy? What was, at the base, a Denmark Email List exchange between users, quickly became an essential marketing channel. With its Business offering, WhatsApp enables companies to offer efficient customer service and increase sales with very interesting features. If you are looking to take your first steps or improve your WhatsApp marketing, this guide is for you! WhatsApp is an instant messaging application for free communication via text messages, voice messages, and video calls.
The company was acquired in 2014 by Facebook, which also owns Instagram, making it a major player in the social media market in the world. The WhatsApp Business platform is designed specifically for business owners. Indeed, the “pro” version has tools and functions dedicated to interaction with customers. How to create a WhatsApp Business account? To get started, you need to create a business profile. This will allow you to indicate important information for your prospects and customers such as The address of your head office. Description of your activity. The email address of your company and above all, of your customer service. Your website. Your opening hours. The great interest of WhatsApp Business is its “e-commerce” functionality! Indeed, you can create a catalog to present your products/services. It represents the showcase of your company on the platform.
How does WhatsApp Business work?
You add the products and services you market as well as details like price, features, and visuals. You can include links to direct users to your site. However, with the “Shopping Cart” function, customers can choose products and order from your company, without exiting the app. An example of a product catalog on WhatsApp. The WhatsApp Business product catalog offers several ways to promote its products. WhatsApp also allows you to automate messages to welcome your new customers and ensure customer service even during your closed hours. It works like chatbots. You set up messages and as soon as a customer contacts you on WhatsApp, they receive an answer within a second. Useful to avoid losing a sale or making a user with a problem wait. WhatsApp Business allows you to label messages. Convenient if you manage to message several people.
It helps you sort messages according to urgency, process, and track your orders. You can use preprogrammed labels or create new ones. You know, the success of your marketing depends on segmentation! On the pro version of WhatsApp, you have the possibility to create groups (up to 256 members) to divide your audience. It’s up to you to see how to organize these groups, according to the targeting criteria already established in your marketing strategy. For example, you can segment with subsets like customers, prospects, leaders, top customers, etc. In recent years, WhatsApp has replaced SMS as the primary messaging channel. In a decade, the messaging app has managed to gather more than 2 billion users around the world. Among these billions of subscribers are inevitably your customers! Hence the interest of opting for WhatsApp Business to communicate with them.
How to create a product catalog?
But this is not the only advantage of the application. To provide better customer support. With WhatsApp Business, you can offer personalized customer support through automated messages and chatbot-like features. An example of using a chatbot on WhatsApp. This is what Oui.SNCF uses to communicate with its users. Another interesting point: the application synchronizes with your CRM. You can find all your contacts and integrate them into your WhatsApp strategy easily. This synchronization also makes it possible to centralize exchanges with each customer and prospect, in order to offer more personalized follow-up. An essential asset to advance your prospects in the sales funnel and retain your customers. For its more transparent algorithm on the display of publications.
Unlike Facebook, Instagram, and other social networks whose algorithms change frequently, WhatsApp follows linear logic. There is no random display of posts and only users who have had contact with your business will receive your posts. This makes it easier to connect with each customer individually and get answers. For easy-to-follow payment reminders and confirmations. WhatsApp is useful for sending confirmation messages for requests made on your website. There are very few spam emails. This makes it easier for users to follow up on reminders and confirmation updates that you send. In addition, offering this means to be informed of the order tracking allows you to enter the customer in your WhatsApp contacts. An example of the use of WhatsApp messaging by KLM.