A great way to win over customers and build your business’s likability is to showcase your values in your newsletter. Even if social/environmental awareness is not at the heart of your company’s identity, an email highlighting your commitments or Finland Email List of your activities. A sample newsletter from René Furterer. This is exactly what the René Furterer brand has done in this newsletter. The brand values its commitment to a cooperative that provides it with the shea butter necessary for the design of its products. Through key figures and concrete actions, the company shows its customers that consuming René Furterer improves the condition of women in a developing country.
It is an excellent way to enhance your image, retain customers, and encourage repurchase. Tutorials on your services/products. This type of newsletter is effective for making discovering the functionalities of your products/services to a new prospect or to support a user in the use of your tool. The idea is to make known the underused, but relevant, functions of your product and thus increase customer satisfaction! An example of a newsletter at Crello. The Crello newsletter, an online graphics tool, features a tutorial for easily resizing visuals. A convenient function for users! A list of tools and trends. What is a good newsletter? A newsletter with value and content that readers really want to engage with!
A newsletter with your popular products
Almost 60% of buyers abandon their purchases if the checkout process takes too long. Additionally, 40% of professional buyers are frustrated with inefficient websites. Put yourself in the shoes of the buyers to make the purchase as easy as possible for them. You should pay particular attention to: At page load time. More than half of visitors leave a web page that does not appear within 3 seconds. The fluidity of the payment process. Break it down into several quantified and clear steps for the customer, as in this example: Breakdown of payment steps on an e-commerce site. Here we see at a glance the different stages of payment through which we are going to go. To the basket. It must be displayed throughout the visit and be available for consultation at any time.
Buyers must be able to change it easily, both in terms of the quantities ordered and the products themselves. To the product sheets. They must be clear and detailed. All the information useful for the purchase decision must be present in one place. Has mobile compatibility. Now that mobile traffic has overtaken desktop traffic, think about mobile users by providing them with an optimal experience! Has the possibility of creating a quote. In B2B, this option can make a difference. Professionals sometimes need a quote to validate the purchase internally before placing an order online. An example of a quotation proposal on an e-commerce site. On this site, you have the choice between placing an order or creating a quote when you create your basket. To social proof.
An infographic to explain the benefits of a service
Do not hesitate to place reinsurance elements in key places (product sheet, basket, payment page, etc.). For example, you can integrate reviews that you have previously collected from your most loyal customers. Payment security. This is one of the critical points in the purchasing decision. So if you are using payment security solutions on your e-commerce site, now is the time to display these badges on your commercial pages. To distractions and your CTAs. Once you have entered the purchasing process, you will want to prevent the user from leaving the payment page to take another action at all costs. To do this, identify all the elements that are not essential on these pages. Also, work on the positioning of your call-to-action in order to help your visitor to get straight to the point, that is to say, to confirm his basket and his purchase.
Customers place great importance on responsive and efficient customer service. 55% of them give a high priority to customer service available 24/7. Even at the end of the buying journey, buyers may have a few questions. You must therefore be prepared to respond to avoid losing them at the last moment. To start, clearly display your contact details: email, phone number, WhatsApp ID, contact form … If a potential customer wishes to contact you quickly, he must immediately know how to do it. Also, offer a detailed FAQ page answering any possible last-minute questions about your products. Not to mention the questions related to delivery times and costs, purchase costs, taxes, after-sales service, support for use, etc.