Web writing makes it possible to gain notoriety, educate a market, reactivate dormant prospects, or reduce the duration of the sales cycle. All this must be measured and will reassure your GM. Content curation is essential for web writing. Yet only Chile Email List curation. Content curation is the art of monitoring and sharing its fruits. It allows you both to find ideas for content but also to gain objectivity in your communication by sharing other content than your own. What are the qualities of a good web copywriter? A good web editor must be able to rely on the following 4 character traits: curiosity, creativity, organization, and rigor. Let’s see this in detail. He is curious. For years, I spent an hour and a half of wakefulness every day.
Then I stopped, (almost) completely. Until this morning. I took the time to read a few articles and immediately new ideas emerged. The passage of this guide is also concrete proof. Doing web writing is like a roller coaster. Sometimes, we are highly motivated, ideas fuse and fingers roam the keyboard like a genius pianist. Others, we get stuck in front of a blank sheet of paper, without knowing what to say. This period can even last for weeks or even months. Unless you are curious. To be a good web copywriter, you must be regularly on the lookout for your profession, but not only that. You can also take an interest in other subjects, which sometimes have nothing to do with it, and train yourself to find gateways for your content.
You can define an efficient writing schedule
In addition, high-quality content often generates backlinks (also quality). However, inbound links send a strong authority signal to search engines. Then again, you can hope to move up in the search results. Finally, producing content on a regular basis helps you place your keywords more easily. You even have the opportunity to work the long tail and very targeted requests, in order to overtake your competitors! To go further: How to properly reference your website? Improve the conversion rate. Since content marketing is all about helping the prospect move forward with their decision, you get more conversions. At each stage of the purchasing journey, you offer useful and reassuring content for potential customers: To find out more: How to convert your visitors into customers?
Obtain relevant content for remarketing. One of the most tactical benefits of content marketing is that it allows you to build very specific remarketing audiences. As we said in the previous point: you create content for each stage of the funnel. You can then segment your audience by step, in order to offer them information that will move them forward. Let’s take the example of a prospect who viewed several articles on your blog, in the awareness phase. Via a remarketing campaign, you will be able to offer him white papers related to the themes of the articles visited and take him to the consideration phase. Support the sales team. Content marketing saves your sales team time. Potential buyers often ask the same questions. With content marketing, you deliver content that answers questions and qualifies prospects. Sales reps will receive fewer uninformed leads.
Understand their buying journey
And if so, you can provide them with articles, videos, infographics, or white papers to send to potential customers. Putting them back in the conversion funnel, until the next step. With content marketing, a buyer can even self-qualify before having a single interaction with a seller. Did you know that a prospect consumes, on average, 11 pieces of content before making a buying decision? The goal is for potential customers to contact a sales representative when they reach the end of the buying journey. Qualifying prospects through content marketing. Oceatech offers a drop-down menu to identify the needs of its prospect. Depending on the choice made, the company offers content and a call-to-action aimed at meeting the expressed need. This allows leads to be better qualified and informed before contact is made.
It’s your turn! Study the results and deduce the search intentions they meet. You can also directly enter queries for which you already know the primary search intent. Through the results, you may identify opportunities for content creation with even more specific intentions. Analyze the performance of your content in the Google Search Console. If you aren’t using Google Search Console yet, do so now! Like Google Analytics, it is a tool made available free of charge by the search engine. It provides a lot of crucial information on the performance of your website on Google. Among all these features, the one that interests us here is the possibility of knowing following what requests visitors arrive on each of your pages.