LinkedIn is full of opportunities. Recruitment Australian Email Address opportunities. However, to benefit from it, it is essential to understand its operation and uses. So what is LinkedIn? What is it for and how to use it well? Here’s everything you need to know to get started. All sales reps have heard of LinkedIn. Even more since the Covid-19, the confinements and the crisis that resulted from it. The majority of them have even been ordered to use it in their business approach. Without knowing what it is. Without knowing how it works. These salespeople then arrived on LinkedIn by quickly creating an account (or updating it). They used the search bar to find prospects. They added hundreds of contacts and sent them a copy/paste message. The returns have been catastrophic. 0. No response. Finally Yes.
One or two, to point out to them that they had messed up their first name. Damn copy / paste. By reading these few lines, the reason jumps out at you. But when you have your head in the handlebars, when you are under pressure to generate money, it is not so obvious. Either way, if you are there, you are on the right track. By asking yourself what is LinkedIn, before you start, you will avoid these mistakes. This waste of time and money. LinkedIn is a professional social network created in December 2002 by Allen Blue and Reid Hoffman. LinkedIn specializes in networking and career development. LinkedIn is used to prospect, find a job or hire a collaborator. In practice, as we will see next, its uses are more numerous. Here is the key information you need to know about LinkedIn.
What is LinkedIn in practice
LinkedIn is a free social network but offers premium and paid features: prospecting and recruitment tools, as well as online training. LinkedIn allows you to create an account highlighting your professional background. LinkedIn offers the possibility to share content in different formats: text, photo, video, survey and even PDF documents. On LinkedIn, you can add contacts to your network and follow their news, just like on any other social network. Finally, you have the possibility of creating a person account and / or a company page. Now that we have seen the theoretical definition of LinkedIn, let’s take a look at the real uses of the social network. LinkedIn is an essential tool for prospecting well in the current context. LinkedIn makes it possible to find qualified prospects , connect with them and even maintain a relationship while they make their buying decision.
To take full advantage of it, however, there is one mistake that should not be made: that of prospecting there as one prospecting in the hard, by phone or by email. LinkedIn is a social network. Prospecting on LinkedIn therefore requires a special approach. We talk about it in our online training: LinkedIn is used to monitor (and develop skills). Do you want to improve your skills and keep abreast of the latest trends in your fields of activity? Do you want to keep an eye on what your customers and even your competitors are doing? Thanks to the application, you can take advantage between two appointments to take a look at your news feed. If the LinkedIn algorithm is done well, you will recover at least one key piece of information! LinkedIn is used to unite a community. It is arguably the most underrated use of LinkedIn.
The first 2 steps to get started on LinkedIn
However, it is a social network and in social network there is? SO-CIAL! LinkedIn is therefore the perfect place to forge lasting relationships but also to keep in touch with your prospects, customers and partners. Better, it is an opportunity to demonstrate your skills in the eyes of potential prospects. By regularly sharing content, your network will interact and validate your areas of expertise. Users who see this, thanks to the principle of social proof , will then be more inclined to contact you to see what you can offer them! LinkedIn is used to recruit (or search for a job). I end with this point because it is ultimately the most obvious use. LinkedIn was originally created to connect candidates and employers. As part of a job search, LinkedIn allows you to put your CV online and showcase it.
In a recruitment process, LinkedIn offers you a whole host of features to identify candidates and contact them. LinkedIn has more than 774 million members around the world, including more than 22 million in France alone. Number of linkedin users in France and around the world. Linkedin, the professional social network used in 200 countries! In the case of a professional social network, this figure becomes even more important. Your customers are there, your partners too… Just like your competitors! PS: The source is LinkedIn itself. 80% of Leads generated on social networks come from LinkedIn If you want to use social media to generate leads , you need to integrate LinkedIn into your strategy. 45% of LinkedIn users progress to management positions. LinkedIn generates 50% of traffic from social networks. LinkedIn is used to unite a community. It is arguably the most underrated use of LinkedIn.