You have done everything to have a quality site and you have worked on a lot of content. Yet your SEO Belarus Email List off, the worse it regresses? You may be the victim of zombie pages! We explain why and how to get rid of it! To explain it very simply, a zombie page is a page of very poor quality, which has little interest and which will penalize your SEO by “eating away” your SEO performance over time. Zombie pages are pages that accumulate SEO problems while having very little success in terms of traffic and conversion. They are therefore useless and even worse, they will pull the performance of your site down! Zombie pages are aptly named!
In the collective imagination, zombies are slow, not really beautiful and they often lack more or less important pieces. They wander aimlessly and think only of devouring anything that passes within their reach. Zombie pages are technically poorly optimized, often have poor UX, and lack content, proper markup, etc. They generally have no interest in the purchase journey or for the conversion and therefore unnecessarily consume resources (search engine crawl budget and server bandwidth). As in the series, a zombie here and there is still manageable, but a horde is more complicated! Take care of your zombie pages regularly to avoid critical consequences on your SEO! Nothing like a concrete example to fully understand this point! So let’s do a test together: How many pages do you think you have on your site?
Definition of the zombie page in SEO
20? 50? 100? More? Now type the query: site: yourdomainname on Google. You get the number of pages on your site that have actually been indexed by Google! Find out the number of pages on your site indexed by Google. In this example, we see that when I made the request, there are 1950 pages of the agency’s site which are indexed by Google. And there, I am convinced that you are very surprised with the result for your site! And yes ! We often think that a website is only the pages of the home page type , presentation of the company, its offer and blog articles. However, Google will index a lot of other pages that sometimes you didn’t even know existed! And unfortunately, these pages are often low quality pages that fall under the category of zombie pages.
If you use a CMS such as WordPress, these pages are often created automatically. The trouble is that if you haven’t paid attention to the settings of your CMS and / or your theme and plugins, it is possible that you have given Google the opportunity to visit and therefore index these low quality pages . Apart from the pages created and then indexed involuntarily, there are also zombie pages such as: Why Google doesn’t like zombie pages? As a reminder, it should be understood that in SEO Google judges a site as a whole. Each of your pages is obviously treated individually, but in the end it is really the general quality of your site that will influence the performance of your SEO the most.
Why dealing with zombie pages is important for your SEO
Do you understand the problem with zombie pages? If you have too many zombie pages, the performance of all of your pages will be impacted. The higher the ratio of zombie pages to “healthy” pages, the more your site will be judged negatively by Google, and the more complicated it will be to refer your pages to the first positions. Conversely, getting rid of zombie pages can have a huge impact on your SEO performance and therefore on your traffic and conversions! Indeed, Google will be able to focus on fewer pages and optimize the crawl of your site (= correctly detect and index the pages of your site and their updates) and its understanding of your themes and your expertise. Dealing with zombie pages also allows you to improve the architecture of your site and to maintain an optimal tree structure between the different pages of your sites.
It is therefore important to first identify these pages in order to then be able to take the necessary decisions! Ideally, we recommend that you use SEO tools like RM Tech to easily identify pages that are penalizing your SEO through their content audit features. Attention! Performing this type of analysis without a dedicated tool is time consuming and requires good SEO knowledge so as not to be counterproductive! You can still use the “Performance” tab of the Google Search Console or Google Analytics to detect your bot pages manually. To do this, use reports to get a list of indexed pages on your site and then analyze those that generate the least traffic. In order not to modify / delete performing pages, be sure to analyze the traffic over a wide period of at least one year.