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This interactive ad lets you advance through it with the blink of an eye

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This interactive ad lets you advance through it with the blink of an eye

Stockholm (Sweden) .- ACO, a Nordic brand of cosmetic products, has launched an original advertisement that allows the viewer to interact with it. The video thus detects eye movement, giving the Internet user the opportunity to personalize the commercial to their liking only by blinking Estonia Mobile Database. The aim of this marketing action is to present the brand’s new skincare items.

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The commercial revolves around three concepts: skin, humidity and the product itself. Thus, under this idea, ACO brings us an interactive spot in a very original and unusual way.

Along these lines, three different videos have been created that are intermixed when the user decides with their blinking. Then each time it blinks Brother Cell Phone List, a cut occurs and another video is continued, so the display possibilities offered by the ad are endless.

Behind this digital marketing initiative are the advertising agency DDB Stockholm and the production company ACNE. Directed by Tobias Granström.

In this microsite the user will be able to enjoy this interactive experience.

As explained by the ACO firm, their products hydrate the skin, while blinking does the same with the eye, preventing dryness. This idea was the basis of the project.

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