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There will be new advertising tools available on the web

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There will be new advertising tools available on the web

Yahoo has lagged a bit behind in terms of advertising tools and has missed out on the gains that other social networks and web pages are already enjoying Benin Phone Number List. To remedy that, they are introducing a new system of mobile tools and products for brands and companies that have an impact on advertising , according to CEO Marissa Mayer.

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The system known as Yahoo Advertising is expected to have better results and tools in terms of display advertising and native advertising. The initiative includes Yahoo Audience Ads, which aims to ensure that purchases of university spaces have optimized statistics. Improvements will also be made to the Ad Manager, a tool for marketers to have better control of their advertising campaigns Phone Number List.

Yahoo also announced an alliance with Tumblr, through which marketers can target campaigns to specific genres and groups based on the social network, adding a cost for each successful action, that is, when users like, reblog or follow. to the company from the social network.

In this way, Yahoo hopes to once again catch up with the internet ad giants which are currently Google and Facebook.

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