By bringing your post to life, I mean several things to achieve in the first hour: Add comments that add value; Place the link of your post in the comments of your old posts on the same subject. Respond to comments on your post. For the last good Turkmenistan Email List forget it. Most people press post and leave the social network, only to return when they get a notification. LinkedIn sees it and the algorithm takes it into account. If you want your post to work, you need to empower yourself. To finish with this engagement part, I recommend that you ask yourself one question before submitting your post to the LinkedIn algorithm:
Does your publication meet one of the following vocations: inform, solve, educate or entertain? If the answer is no, you should abstain. If the answer is yes, you are good to go and there is a good chance that your post will take the next step! How does the LinkedIn Algorithm Boost a Post? We summarize: at this stage, LinkedIn considered that your post had high potential and tested it in the thread. It generated engagement and the algorithm, therefore, decides to boost it until it runs out of steam. Ok, and how does he do that also? Here, the algorithm must decide who it will present your post to in the news feed. To do this, it is based on 3 indicators.
That’s what makes social networks so charming
The potential for engagement, we talked about it so we move on; Relational quality; Shared interest; Relational quality. There’s an increasingly common practice on LinkedIn (and I’m noticing it on Twitter too!) Of tagging influencers in your post in the hope that it will reach their network of contacts. You most likely won’t, at least if you don’t have a real relationship with these influencers. When deciding whether or not to feature a post in a user’s News Feed, the LinkedIn algorithm first and foremost analyzes the quality of the relationship you have. Clearly, if you have hundreds or thousands of contacts because you send requests to the shovel without knowing the people.
And ESPECIALLY without initiating a conversation afterward – and it is very common! – well that will not really be of interest for your visibility. The LinkedIn algorithm is based on the relational quality to propose or not a post in the news feed by analyzing two things: What links the author to the user; The history of interactions between the author and the user First, the algorithm judges the nature of their relationship: Do they really know each other? Are the author and user colleagues, former colleagues, or classmates? As you will have understood, the stronger the relationship between the author and the user, the more likely the publication will find its way into its news feed.
It is both exciting and frustrating
After analyzing the nature of the relationship, the LinkedIn algorithm will look at the history of behaviors: Does the user usually view the author’s posts? Does he like them, share them or comment on them? Remember what we saw on engagement rate: LinkedIn has no interest in featuring posts in the News Feed that won’t generate interaction because it reduces connection time. So, even if the author and the user are colleagues, if the user rarely pays attention to the author’s posts, they will no longer see them in their news feed. And of course, that’s also valid for the Company Pages. If you see where I’m going! I train quite a few people.
They often ask me why they don’t see their business page posts in their feed. The answer is simple: it’s because they haven’t paid attention to it in the past! You will have understood it: your publications are more likely to appear in the news feed of your contacts if you have a real relationship with them but you will still be able to reach thousands of people outside your network thanks to the following criterion. This is also the great advantage of the LinkedIn algorithm over other social networks. Shared interest. If I like LinkedIn, it’s because it’s one of the only social networks that still allows you to reach a significant volume of people who are not in its network.