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Then Best to Put the Topic on Hold Until You Can Get a Better Understanding of Its Relevance

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Then Best to Put the Topic on Hold Until You Can Get a Better Understanding of Its Relevance

If weeks or months pass by and this isn’t resolved, then you can most likely cross it off your list. We offer a course on How to Identify Blog Content Topics that Will Impact Sales in IMPACT+, our learning platform, which can get you started. Tip 6: Hook the reader with a powerful introduction Most case study intros jump right into the who-what-how without providing the context of what’s to come. A “P-E-P” intro, however. The tools laid out in this article are the perfect place to start! And if you’d like to learn more about landing page optimization and how to continually increase landing page conversions,

Hooks the Reader by Forming a Connection With Them

To do this, you’ll follow three simple steps: Identify the problem: Start by connecting with the reader by showing them you recognize the problem they’re experiencing. Show your expertise: Then you’ll want to provide the context of the article by  who you Jordan Phone Number are and the expertise you  have to solve their problem. This provides a level of transparency with the reader, which helps build trust. Offer a promise: Your intro should make a promise to the reader about what’s to come. This is the space where you’ll preview to. Your reader what the payoff is for reading through to the end.

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Check Out Our Course Creating Memorable Content

For Beginners to learn how to hook your reader. Follow the content compass Here’s a great writing tool that can help you capture your readers’ attention so that they more fully engage with your writing (and therefore are more apt to click on the relevant links and CTAs you’ll include). The content compass relies on four questions that you can ask yourself (or your SME) to more easily set up your writing — and your writing efficiency — for success. At its core, the content compass reduces your article to the basic questions: who, what, why, and how. Who is asking the question you’re answering in this article? Who are they and why are they asking this?

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