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The Zen Gen (55 to 75 years old), a generation much more digital than we think

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The Zen Gen (55 to 75 years old), a generation much more digital than we think

Harland David Sanders would be part of the so-called Zen Gen. We are going to explain what it is, but first let’s know its history. find owner of cell phone number canada free Sanders was in his 60s when, in the 1950s, he hit the road to expand his fried chicken recipe. find owner of cell phone number canada free He drove around the United States trying to sell his specialty to all the restaurants in the country. Time and again he was rejected, but his determination was great. find owner of cell phone number canada free In 1952 he managed to open the first restaurant of a brand that would go around the world through the franchise system. In 1964, find owner of cell phone number canada free  aged 74, he sold her to an investment group for $ 3 million and a lifetime salary for him of $ 200,000 a year.

Ah, we forgot, the brand in question was called Kentucky Fried Chicken. Sanders is just one example that, find owner of cell phone number canada free despite what today’s fast-paced society seems to show us, age is not an impediment to entrepreneurship. find owner of cell phone number canada free A person with experience and the ability to understand the time in which he lives can be the most powerful engine to stimulate the growth or birth of a company. The attitude is what determines everything, find owner of cell phone number canada free not the identity card. Today we tend to believe that the digital economy should target those who were born or raised with it, find owner of cell phone number canada free those under 50, that they are the exclusive users of social networks, the only potential customers of online commerce.

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A recent report by Good Rebels and focused on Gambling Email List what he has come to call Zen Gen (which find owner of cell phone number canada free includes those who are between 55 and 75 years old) has come to kick in the shin of this myth. find owner of cell phone number canada free 83% of the members of the Zen Gen have bought online Zen Gen digital habits , that is the title of the work carried out by the digital agency Good Rebels. More than 1,500 people between the ages of 55 and 75 from the United Kingdom, Spain and Mexico have participated in it and the results are giving much to talk about. find owner of cell phone number canada free  83% of those surveyed say they have ever bought online. In Spain, 42.3% of them claim to do so regularly. find owner of cell phone number canada free Meanwhile, and when faced with the question of how many of them buy on the net on a recurring basis, the United Kingdom has the highest percentages.

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