However, it is a social network and in social network there is?! LinkedIn is Azerbaijan Email List relationships but also to keep in touch with your prospects, customers and partners. Better, it is an opportunity to demonstrate your skills in the eyes of potential prospects. By regularly sharing content, your network will interact and validate your areas of expertise. Users who see this. It will then be more inclined to contact you to see what you can offer them! LinkedIn is used to recruit (or search for a job). I end with this point because it is ultimately the most obvious use. LinkedIn was originally created to connect candidates and employers. As part of a job search, LinkedIn allows you to put your CV online and showcase it. In a recruitment process, LinkedIn offers you a whole host of features to identify candidates and contact them.
Finally, you can use LinkedIn to promote your employer brand. LinkedIn has more than 774 million members around the world, including more than 22 million in France alone. Number of linkedin users in France and around the world. Linkedin, the professional social network used in 200 countries! In the case of a professional social network, this figure becomes even more important. Your customers are there, your partners too… Just like your competitors! 80% of Leads generated on social networks come from LinkedIn. If you want to use social media to generate leads , you need to integrate LinkedIn into your strategy. 45% of LinkedIn users progress to management positions. LinkedIn generates 50% of traffic from social networks. By regularly sharing content on LinkedIn, you will position yourself as a visible expert in your field of activity. You will attract the attention of potential prospects who will reflect on your publications.
It brings concretely to the LinkedIn
Now that you know what LinkedIn is and we’ve seen all the benefits of it, you might want to take action. Take advantage of it. For that, here are the first two things to do. Step 1: Publish (done is better than perfect!). I have trained close to 800 people on LinkedIn over the years. Lately, I had the pleasure of working with ORPI salespeople: a great company, efficient and experienced salespeople, but yet… Some people were afraid of taking action. They feared doing wrong, being judged or receiving negative comments. In each of my interventions, I plan a part on the fact of daring. Dare to publish, dare to make mistakes, dare to do rather than expect perfection. It’s essential on LinkedIn, as in life. So after you close that page, log into LinkedIn and post something.
You will see, you will be relieved and you will be able to see with pleasure that the world continues to turn. That he didn’t collapse. Prospecting on LinkedIn cannot be improvised. As we mentioned earlier, it is not enough to create an account and contact the whole world to sign clients there. LinkedIn is a social network and you have to have a special customer approach to generate results. This approach can be learned. We can send it to you in two ways: Via our training courses (face-to-face, distance or hybrid). Via our online training. If you wish, we can talk about it face to face. To do this, all you need to do is choose the time slot of your choice for a telephone appointment: As a bonus: the white paper is exchanged for the contact details of the lead!
The skimming strategy of LinkedIn
It is therefore an excellent magnet for prospects. Especially since the people who leave their contact details will have shown a great interest in your business. How to make a convincing customer case? Be factual, honest and fair. Showcase your expertise without playing the seller. A successful case study gives all the keys to prospects to understand your universe, your methodology, but also your values. It helps them to project themselves humanly with you. To go further, see our guide to inbound marketing! The more comprehensive the tool, the more precise data you benefit from to better manage your marketing decisions, and by extension, optimize your ROI. A predictive analytics tool can also help improve your return on investment. This type of solution relies on machine learning and artificial intelligence to predict future consumer behavior.
To increase the ROI of your marketing campaigns, you need to set a SMART goal: In summary: what do you expect from your digital strategy? Without an answer to this question, you will not be able to measure your marketing ROI. Remember to express it as clearly as possible. For example: “increase the volume of leads by 30% per month within 12 months”. It is important to choose the KPIs that reflect your goal. If you want to increase revenue or sales, you can track metrics like: If your goal is to increase brand awareness, focus on: Remember to ask your salespeople and marketers to define the metrics best suited to your objective. Use the right tools. To improve your marketing ROI, you need a single tool, which collects all the data of your strategies. It should give you an overview of the performance of each campaign.