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The new era of sampling: segmented, digital and on your doorstep

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The new era of sampling: segmented, digital and on your doorstep

here are those who even put an alert on their mobile:  find service provider by phone number ukthe trial period offered by payment platforms to view content online mostly lasts a month and more than one fails to unsubscribe. Or, find service provider by phone number uk what is the same, they teach what they have to attract clients many times out of conviction, others because of this oversight. This marketing technique that consists of making a little of the product or service known for free is known as sampling, from English sample, sample or test, find service provider by phone number uk and it has existed long before the electricity or water bill was added to the from the television. find service provider by phone number uk the samplingTraditional was to offer a piece of cheese or some crackers to customers in the supermarket.

The one of these times is consumed at home and arrives through two main routes: the Internet and the parcel. find service provider by phone number uk Today, all types of businesses send samples to a segmented and participatory public – the user registers to receive them, find service provider by phone number uk it is not something random – in exchange for getting comments and opinions and with the latent intention of converting these users into loyal customers. find service provider by phone number uk Pedro Rey is a professor in the Department of Economics, Finance and Accounting at the ESADE business school and an expert in behavioral economics. find service provider by phone number uk Rey explains the sense of reciprocity that is generated when a company mails a sample.

find service provider by phone number uk

It serves to make something new known, Gambling Email List but at the same time you create a bond with the person. find service provider by phone number uk  It is a mechanism by which people are encouraged to buy, ”he says. The academic recognizes how complicated it is to question the consumer without being invasive:  find service provider by phone number uk “It is an art, a fine balance. It cannot seem that by giving something for free you are forcing him to consume in the future. find service provider by phone number uk But you can’t go too subtle and the campaign has no effect ”. For Rey, who is on the phone from Barcelona, ​​the relationship between the company that offers something for free and the consumer is greater in home sampling . find service provider by phone number uk “In the supermarket you don’t run to buy that product.

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