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The Kiss as an element of communication

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The Kiss as an element of communication

In this time of COVID where social distancing is the order of the day, australia mobile no we have almost forgotten the power that kisses have in the world of communication and marketing . australia mobile no For more than a year, brands have had to put aside any communication resource linked to physical contact due to the situation we are experiencing. Nowadays, society is so used to this pandemic and its restrictive measures that when we see a movie, australia mobile no series or commercial where large groups of people appear without masks, australia mobile no strangers kissing or hugging, or even having a meal with more than 6 people.

it catches our attention. australia mobile no This element is one of the most powerful resources in the communication sector and although we normally associate it with love or romance, it can be used for a wide variety of purposes, australia mobile no for example comic. On the occasion of the International Kissing Day we want to forget for a moment life in a pandemic and remember some of the advertising campaigns with the most impact, australia mobile no where the kiss is the main communication element.

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Cornetto used the concept of “movie kiss” australia mobile no as the Gambling Email List mainstay of his advertising campaign. australia mobile no The brand built a small recording set in a central area of ​​Madrid, in which they installed a camera and offered passersby to record their kiss on film to later upload it to their Instagram profiles. australia mobile no Wren , australia mobile no is a clothing brand that made an advertising spot in which they gathered 2 total strangers in a room and asked them to kiss for the first time. australia mobile no In this case, australia mobile no Sint uses the concept of the kiss for a funny or comedic purpose.

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