A short and attractive text. Simple, short, and to the point. This is the key to a good newsletter, which will be read by your subscribers! Your FIJI EMAIL LIST inbox, they are unwilling to read a novel. Go directly to the main topic, delete unnecessary words to make room for essential information. Consider using visuals to make the message easier to understand and to make the text even shorter. The high point of a good newsletter is its call to action! What do you expect from the subscriber after reading your message? What should he do to get more information or solve his problem? Depending on the purpose and content of the email, add a button or link that will take them to something to do: read an article, subscribe to a demo, contact you, fill out a form, etc.
B2C newsletters often involve persuasive text, intense promotions, and conversion-oriented marketing. In B2B, a good newsletter focuses more on supporting the customer or prospect. In all cases, a newsletter plays 3 major roles: Promote your content. At the heart of your content distribution strategy, the newsletter helps you enhance your blog articles, company news, market studies, infographics, videos. The idea is to boost the exposure of your content so that it helps you meet your goals. However, for more efficiency, we advise you to segment your newsletter according to the preferences of your audience. The idea is to distribute the right content to the right person, to optimize the impact.
Once upon a time the newsletter
Convince prospects. Newsletters are also great sales tools, as they can grab the attention of leads and turn them into customers. Marketing newsletters are usually in the middle of the conversion funnel when subscribers have already shown interest in your business and its services. They may or may not have already made a purchase. But in any case, they are interested in the information you give them. The newsletter keeps a link with them and helps them progress in their purchasing decision. If you have segmented your audience, you can create a newsletter dedicated to prospects, the goal of which is to convert them. In this case, it will often contain links to high value-added content (white papers, webinars, case studies, etc.) whose aim is to promote conversion.
Ensure customer follow-up. Newsletters remain a great way to nurture the relationship with customers, both before and after a purchase. They provide the customer with new and exciting educational content. Up-to-date product information related to their purchase. Tips and tricks to help the customer get the most out of your product or service. When done correctly, customer follow-up develops an emotional bond between the business and the customer, thereby increasing customer loyalty. Now that you know a little more about the newsletter, here are 6 examples to inspire your next campaign lets to start with a simple but effective idea for creating a good newsletter: promoting your bestsellers! Just highlight your most popular products and include links that lead directly to your site. The goal is for recipients to be able to make a purchase seamlessly, without having to put in a lot of effort.
6 examples of effective newsletters
Sample newsletter at Cosma Parfumeries. The company Cosma Parfumeries often uses this good practice by promoting the perfumes of the moment, the great classics, or seasonal cosmetics. Latest blog posts. If your business is blogging, sharing your latest posts is a great way to lead nurturing and drive traffic to your site. After all, if you’ve taken the time to write a great article, you might as well market it to an interested audience, right? An example of a newsletter at Elegant Themes. Elegant Themes shares, with its readers, its latest blog articles in order to generate traffic on its website. A potential customer signs up for your newsletter and is interested in your product. It crawls your site, understands the primary features of your offer, compares prices, and more.
However, at this point, he is still hesitant and is not yet ready to take the plunge. Sending an infographic highlighting the main benefits of your product is a relevant way to build trust. Very visual, infographics are easy to assimilate and send a message in seconds! An example of a newsletter from Smartsheet. This email from Smartsheet, a dynamic collaboration tool, is a prime example. In addition, associating your name with a widely recognized organization like Forrester Research gives Smartsheet immediate legitimacy. In other words: this newsletter is perfect for managing your image and convincing the undecided! A newsletter conveying the values of your company. 70% of clients want to know about the social/environmental responsibility of the companies they support. And in many cases, this is a determining factor in giving in to the purchase.