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The future of Facebook marketing according to Mario Nissan

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The future of Facebook marketing according to Mario Nissan

Facebook is a real option for brands and media without an advertising budget since the cost of distributing an idea is inversely proportional to the interest it generates in people. Facebook is a real option for brands and media without an advertising Netherlands Mobile Database budget since the cost of distributing an idea is inversely proportional to the interest it generates in people.

It is true that Facebook is making organic distribution less and less effective and competition for content is fierce; however, when there is strategic and creative capacity there is no better medium than Social. Simply in terms of penetration, Facebook is still the best option. What determines its effectiveness as a marketing tool is the strategic and creative level.

One of the things I would change about Facebook is Messenger for mobiles, it has become very annoying for the consumer. As an industry professional, I believe there is commercial abuse. The reality is that the content of most brands is boring and not very relevant to the consumer, there are few interactions Brother Cell Phone List– likes , shares and comments – For this reason the change in the Facebook algorithm forces brands to invest in content sponsored.

Instagram Introduces New Feature To Get People Scrolling
The solution for brands is to have a Consumer Centric thinking and save resources.

The reality is that there are not many options to Facebook. If we talk specifically about advertising then DSPs and Programmatic Advertising are interesting. If it is Content Marketing it is more complex. In general, I think that brands should think less about the points of contact and more about ideas and how they should live in the points of contact closest to the target. The medium is still good, it is only important to understand that it has been transformed.

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