We strongly recommend that you use this feature to boost the visibility of your video! Viewing IGTV preview in Instagram feed. Concretely, here is how the preview will be displayed. In addition to livening up and attracting the attention of Internet users, it contains a call-to-action Bhutan Email Database which encourages full viewing. So you will be sure not to touch too recent pages which may not yet have revealed their full SEO potential, or pages that are highly dependent on seasonality. Once you have identified these poor SEO-performing pages, take the time to analyze each of these pages individually. Depending on the pages, you will be able to make one or the other of the decisions mentioned in the next part. Depending on the scenario, several solutions may be available to you to deal with zombie pages.
Deindex the page Pagination pages or search results pages should not be indexed. Sometimes, due to incorrect settings on CMS such as WordPress, they can be crawled and then indexed by Google. It’s also possible that some pages on your site are currently indexed and considered zombie, but you need them for reasons beyond your SEO. This can be the case for your article category pages, tags, authors or any other page with too short content, low quality and no interest for your SEO. For this type of page, which must remain accessible to Internet users, we recommend that you deindex them. Optimize or redesign the page. Sometimes it happens that a page becomes a zombie page because it is simply poorly optimized. If it has a real interest in your prospects’ buying journey and isn’t performing for technical reasons, you can optimize it.
Example of a follow-up email
It will move out of the zombie category by starting to generate SEO traffic. To do this, start by identifying the search intent that the page should respond to. Then update and supplement the content on this page around that intention, with text, media, and consider linking internally to other related articles. Likewise, consider adding links on other pages and articles to this page. Finally, be sure to optimize the title and image tags properly. This way you will help Google to understand and correctly reference your page. To go further: The complete guide to web writing! Simply delete the page! This solution is the most drastic but also the most effective to get rid of a zombie page! If the zombie page really has no potential for SEO optimization or interest to the Internet user, then it is best to delete it.
But beware ! On a website you do not delete a page without making sure to have made a 301 redirect or a 410 referral first. A 301 redirect is the act of redirecting a page A to a page B. In other words, after a redirect, if you click on a link or if you type the url of page A, you will be automatically directed to page B. Redirects help avoid generating 404 errors on your website (which are detrimental for SEO). The 301 redirect tells Google that one url is permanently replaced by another. In this way, the page will end up no longer being visited by Google robots and will therefore no longer be indexed, in favor of the new page. Remember to redirect the page to be deleted to a page with content related to that of this page.
This can be a real trigger for an email
If none of your pages meet this criterion, prefer to return a code 410. By doing so, you indicate to Google that this page has been permanently and voluntarily deleted. We talked about zombie pages in one of our dedicated SEO webinars The email marketing lever remains the most effective Digital Marketing lever with the most interesting ROI. By investing part of your Marketing budget in the acquisition of an email marketing tool, you will be able to broadcast more impactful messages while being more precise in the segmentation of your contacts. Your salespeople will then have more opportunities to transform your prospects into customers. Invest in a CRM. Customer Relationship Management (CRM) is an essential tool for managing customer relations in the company. If the presence of this tool seems completely obvious to you in business, only 46% of large companies use a CRM in France .
However, a CRM allows an increase in productivity and facilitates exchanges between the company, its customers and its partners. The CRM records all customer interactions from the first contact to the last. It centralizes all the data and exchanges made with your prospects and customers. It is a great tool for aligning Marketing and Sales . CRM is worth adding to your thoughts about spending your Marketing budget. Audit the SEO of your website. Doing a thorough SEO audit of your website gives you a good understanding of why and how to improve it. Some SEO audit tools allow you to identify all broken links, 404 errors, bad page referrals, short loading times, anything that is not working on your website. This step is essential to optimize the SEO of your website.