It is also a good idea to redo research on new terms used by Internet users. The market, habits, and language change. Your prospects might be looking for other words that you can tap into during the redesign. Consult the competition. The next step in the overhaul is to monitor your competitor’s websites. Write down what you like and whatnot. Identify the commonalities between each of them to bring out the trends in your market. This Kyrgyzstan Email List needs to be improved on your website. Once you’ve done your market analysis, make a list of actions to take, highlighting areas for improvement and how you can set yourself apart from your competition. This could be by offering a feature they don’t have (like buying or booking online), a more modern design, or useful information that they forget to mention.
Create a sitemap. There is no redesign without a preliminary draft! You have to know exactly where to go (and give relevant instructions to your developers). You literally have to draw a picture of your website. Like a flowchart, define the main pages, the sub-categories, and the deep contents. Developing a site plan generates several benefits: Help you visualize the magnitude of the work. Improve SEO by optimizing the navigation of search engine robots. Improve the sales funnel by streamlining the buying journey. Finally, prioritizing the pages allows you to define a design for each sub-section, but also for special content, requiring specific emphasis (home page, “About” page, contact page, etc.). Fortunately, there are tools to help you design your website!
List your successful content
We can cite MockFlow, Whimsical, Moqups, or even MarvelApp. Easy to learn, they help you to make a prototype of your new design. Perfect to then delegate your needs to the developers! An example of creating a website mockup on a tool. Think content before design. The first impression of a visitor is based on the visual appearance. However, it is solid and engaging content that will keep her interested and eager to learn more. However, when redesigning a website, we tend to focus on the design, before the content. Error! Design is meant to reinforce your message, not distract or dominate it. Take a look at your new sitemap. The goal is to get a big picture of all the pages you need content for and break them down into smaller groups.
Start creating content mockups that detail exactly what information needs to be on each page. This will help you focus on the story to be told about each one. Think about the most common questions buyers ask you about your products or services. Also look for opportunities to include videos, ebooks, white papers, buying guides, customer testimonials, reviews, and case studies. This is effective content for educating and informing your prospects, in order to help them progress in the buying process. Revisit call-to-action and landing pages. Call-to-action plays an important role in the process of redesigning a website. Their goal is often to increase the number of prospects. You can create calls to action by.
Protect your optimized pages
Ensuring intuitive design and placement on your website: CTAs should stand out with contrasting colors. Make sure they are relevant to the page’s content. You need to offer visitors to pursue a logical pattern, based on their positioning in the sales funnel. Of course, when redesigning your website, remember to update your landing page. Make sure you have one page per deal or downloadable content, and then check their performance. Compare even! What content generates the most conversions? You can take inspiration from it to improve the other pages. Beta-test and launch. Before putting your brand new website online, check that everything is working correctly. Analyze the appearance of your new website in all web browsers.
View the site on all types of mobile devices. Make sure all links are clickable and working properly. Test form submissions and make sure you’ve personalized confirmation and notification emails. Make sure the social media buttons lead to your profiles. However, don’t run these tests on your own! Remember the team you put together in step 3. Ask your employees to put themselves in the shoes of a prospect and browse the website. With their fresh eyes, they will more easily spot anomalies. After the redesign, keep an eye on your stats through Google Analytics to verify that your new developments are meeting your goals. In conclusion. Your website is the extension of your business.