Use diverse channels to reach the widest possible audience and ensure that everyone has the same chance to access your offer. Empower underrepresent groups. Build campaigns and offers which show support for these groups. Abolish prejudices by highlighting the damage prejudice does and the exclusion it creates. Develop diverse audience personas to ensure your marketing […]
Tag: Consumer Email Database
Nike’s recent campaigns have amplifi
The brand’s “real beauty” campaign has attempt to disrupt the standard of beauty which is portray every day on mia. L’oréal paris launch a video campaign. “your skin. Your story.” featuring a diverse blend of individuals and illustrating their individual skin stories. Empowering women to feel comfortable in their skin. Vodafone has also express its […]
This part of the dei concept
Discover how this mia brand grew their email list from 30k to 100k in less than a year. Case study Discover how this mia brand grew their email list from 30k to 100k in less than a year. Learn how Why should we be talking about diversity. Equity. And inclusion (dei)? Let’s continue with some […]
These numbers clearly tell us that there
Men are 1.4 times less likely to be shown happy and 2.4 times more likely to be shown angry. Only 1.1 % of online ads research represent people with disabilities. Only 0.3% of online ads includ the lgbtq+ target group in their ads (let us not forget that this particular group has immense purchasing power). […]
Technology has enabl marketers
Technology has enabl marketers to collect a tremendous amount of customer data. Thanks to marketing automation platforms. Customer behavior tracking and analytics tools. And customer data platforms. Marketers have access to a 360-degree view of the customer. Collectively. Big data. Combin with new methodologies for data processing and analysis. Has enabl marketers to deploy new […]
Discovering a highly sought-after market
With people shopping online or having limit time to purchase a good tool. They use the internet to find information. While searching for a tool myself. I realiz that there is no site dicat to cordless drills. I consider a drill to be the most versatile tool in your arsenal when it comes to home […]
Paid acquisitions and email marketing
Plus. My productivity has increas. I have more time to spend with my family. And my blog is active 24/7.” kevin miller kevin miller kevin miller is the founder and ceo of the word counter . He is a growth marketer with an extensive background in seo. Paid acquisitions and email marketing. Kevin studi at […]
What i learn is that collaboration is better than competition
Then i start connecting with a community of bloggers online. This was a great opportunity for me to learn and meet others. And it really accelerat my growth online. I also went to conferences to meet people in person. Connecting with others is what really help my business take off. What i learn is that […]
Drown in rejection and back-to-back failures
Many investors reject their idea. However. One company saw its potential and invest $585.000 in their business. That’s when an $80-a-night air mattress turn into a multi-million dollar company. This story is familiar and relatable to all types of businesses. We all walk through our business journey broke. Drown in rejection and back-to-back failures. Yet. […]
This simple feature integration increas conversions
Hit confirm. And be immiately rirect to a download page. This simple feature integration increas conversions and revenue by 30% and gave the company enough financial bandwidth to focus on a new product line.” kevin lee kevin lee journeypure kevin lee is the ceo of journeypure . “ my favorite example of a turning point […]
This way you can attract more customers
Because the change has been so significant want to be given a separate name. And digital marketing. Or digital marketing. Has become more widely us. The turning point of digital marketing can perhaps be consider the period after the 21st century. When social mia. Google and various online stores have fundamentally chang the use of […]
You can stay ahead of your competitors
Whatever form the content takes. Make sure it’s interesting and useful to your target audience so people 5. Promote your content simply creating high-quality content is not enough if no one can find it – so you have to get the content you offer to the target audience. You can promote your content in several […]
