What is crossmedia and why applying it can help your digital marketing a lot?

People are increasingly consuming more content, often more than one at the same time. This is made possible through access to various devices such as cell phones, computers and televisions. And to capture the consumer’s attention, it’s important to distribute your content on different channels with interesting subjects that talk to each other. This content […]

How to gain authority on social media and gain relevance

Although they seem synonymous, authority and relevance are complementary concepts, you gain authority as you build your relevance . In the digital world, relevant is all that content that interests the public, whether for its information, language or even marketing strategy. The important thing is to know that by creating content that is relevant to […]

Positioning and medical authority with content marketing

These days, content marketing is one of the most effective tools to build positioning and authority in the medical field. Through this strategy, professionals in the area are able to educate their patients, increase their visibility and, consequently, strengthen their personal brand. And to help you conquer the much-dreamed-of digital authority, we’ve separated an entire […]

Unraveling the secrets of success in creating online courses in health

Nowadays, online education through courses is an increasingly popular and efficient trend for health professionals. Especially for those looking to share their knowledge and experiences with a global audience. That is, the creation of online courses in the area of ​​health continues to be an excellent way to expand your performance and reach as a […]

Conquering new patients WhatsApp to expand your patient base in healthcare

If you came here looking for more modern ways to expand your patient base, you’ve come to the right place! Most likely you have already thought about using WhatsApp as a communication tool. And it’s no wonder: according to FORBES , the application already has around 2 billion monthly active users. But is it possible […]