Use diverse channels to reach the widest possible audience and ensure that everyone has the same chance to access your offer. Empower underrepresent groups. Build campaigns and offers which show support for these groups. Abolish prejudices by highlighting the damage prejudice does and the exclusion it creates. Develop diverse audience personas to ensure your marketing […]
Tag: B2C Email List
Nike’s recent campaigns have amplifi
The brand’s “real beauty” campaign has attempt to disrupt the standard of beauty which is portray every day on mia. L’oréal paris launch a video campaign. “your skin. Your story.” featuring a diverse blend of individuals and illustrating their individual skin stories. Empowering women to feel comfortable in their skin. Vodafone has also express its […]
This part of the dei concept
Discover how this mia brand grew their email list from 30k to 100k in less than a year. Case study Discover how this mia brand grew their email list from 30k to 100k in less than a year. Learn how Why should we be talking about diversity. Equity. And inclusion (dei)? Let’s continue with some […]
These numbers clearly tell us that there
Men are 1.4 times less likely to be shown happy and 2.4 times more likely to be shown angry. Only 1.1 % of online ads research represent people with disabilities. Only 0.3% of online ads includ the lgbtq+ target group in their ads (let us not forget that this particular group has immense purchasing power). […]
Technology has enabl marketers
Technology has enabl marketers to collect a tremendous amount of customer data. Thanks to marketing automation platforms. Customer behavior tracking and analytics tools. And customer data platforms. Marketers have access to a 360-degree view of the customer. Collectively. Big data. Combin with new methodologies for data processing and analysis. Has enabl marketers to deploy new […]
This way you can attract more customers
Because the change has been so significant want to be given a separate name. And digital marketing. Or digital marketing. Has become more widely us. The turning point of digital marketing can perhaps be consider the period after the 21st century. When social mia. Google and various online stores have fundamentally chang the use of […]
You can stay ahead of your competitors
Whatever form the content takes. Make sure it’s interesting and useful to your target audience so people 5. Promote your content simply creating high-quality content is not enough if no one can find it – so you have to get the content you offer to the target audience. You can promote your content in several […]
Where the public is want to be direct through
Managing and improving the return on investment of digital marketing campaigns profitable the marketing campaign has been when all expenses receiv and spent are taken into account. Roas (return on ad spend). On the other hand. Tells how much one plac advertising club has return. This works well. For example. In measuring the performance of […]
When embarking on digital marketing
Email marketing e-mail marketing is . Where instead of a traditional letter falling into the mailbox. You receive a newsletter in the e-mail box. In the broadest sense. Email marketing can be consider any email that is sent to a potential or current customer. The purpose of e-mail marketing is to improve the relationship with […]
The design of the website is of great
The design of the If the organic findability of your website is still weak. Search engine optimization search engine optimization (seo = search engine optimization) refers to measures to raise a website as high as possible in the organic search results of search engines. A good ranking in search engines is important in terms of […]
Where you can see potential bottlenecks
Map all regional and industry-relat directories and find out if you can get your website Where you can see list in them with a link. If you are able to write a description of the operation yourself. write a unique text on the page that has not been copi from elsewhere. such as directly from […]
Show the elements load by the site’s
The challenge is. of course. to come up with sufficiently significant events and find publishers Show the elements interest in the topic. Business acquisitions. new innovations and possible awards could very well be events like this. Nowadays.also have an online publication. so you should boldly offer information. Do this: Whenever something significant happens in the […]