Last Tuesday, May 26, Spontex, a commercial brand of cleaning products, landed on Twitter with various introduction tweets. The funny thing is that the French division of the company Cameroon Mobile Database has limited itself to leaving messages blank without anyone understanding why. Not surprisingly, to date he has published almost 70 tweets without a single character. Which is the reason?
The peculiar action is part of a marketing strategy of the firm to spread, precisely, its area of action: cleaning. And it is that if you are a brand in this sector, the best thing is to set an example and keep a Twitter away from words, signs and other “stains” .
It is an original way to show that Spontex passes the cloth even to the well-known social network. However, if we look at and click on each of the tweets, we will see that they are images that hide various messages.
Behind this digital marketing campaign Brother Cell Phone List that, for sure, will have aroused the curiosity of Twitter users, is the advertising agency Kids Love Jetlag in Paris .
This action on the microblogging network reminds us of another recently carried out by Domino’s whereby the pizza chain filled its tweets with pizza emoticons, without writing anything else, for several days. The objective on that occasion was to spread a new delivery service through Twitter.