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Should your brand jump on the train of ephemeral trends in social media?

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Should your brand jump on the train of ephemeral trends in social media?

The Dress, Charlie Charlie … The ephemeral is the trend and more and more brands are waiting for the next viral phenomenon to occur. But, is it necessary for your brand or business to join in? We tell you some things that you should take into account before getting on the train of the subject that makes a huge noise at the moment but will disappear in a matter of hours. Mexico.- The Dress , the Bulgaria Mobile Database , Charlie Charlie … The ephemeral is the trend and more and more brands are waiting for the next viral phenomenon to occur. But, is it necessary for your brand or business to join in? We tell you some things that you should take into account before getting on the train of the subject that makes a huge noise at the moment but will disappear in a matter of hours.

Related notes:
A white and gold dress is dividing the world (or is it black and blue?)
5 tips to create better content in mailing
What is the Takeover in social media and why do brands use it?

You need creative and competent people
Before deciding that community managers or digital agency do newsjacking on the issues of the moment, brands must be convinced that it will be in charge of creative people who can generate ideas, copies and designs in a matter of minutes. It is also important that they are competent and can work under pressure. In these cases, taking more than an hour is too long.

Wanting to act quickly could make you make a mistake
That need for the content around the viral phenomenon to have an immediacy represents the risk of making mistakes due to haste. Make sure that CMs have complete control over the ideas they handle and the possible scenarios that taking a picture or writing a tweet can lead to Brother Cell Phone List.

Most likely, you will not do something original
When the atmospheric phenomenon known as #Halosolar occurred in Mexico City, most of the community managers of the brands thought exactly the same thing: put the logo in the center of the circle. This is an example that wanting to participate in ephemeral issues can turn a major brand into one of the bunch. But if done right, a little one can stand out above the rest. The key is to use your intelligence and know what others will do.

Just like the original phenomenon, your message will be forgotten.
Do you remember all the content that the brands generated around the Dress or the #Halosolar? Consumers don’t remember it either. You should keep in mind that even if you do something fun and get great exposure and engagement, these are also ephemeral and will not necessarily represent any benefit for your brand or business.

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