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Share growth of mobile ad interactions stagnates

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Share growth of mobile ad interactions stagnates

The use of mobile internet could be reaching a plateau, at least that’s what the interactions with the ads indicate, according to the study of the first quarter of 2015 by the technology firm Fluent, in which about 60 percent of said interactions on this network , occur from mobile devices. A figure that has remained stable since the end of 2014.
The use of mobile internet could be reaching a plateau Georgia Mobile Database, at least that’s what the interactions with the ads indicate, according to the study of the first quarter of 2015 by the technology firm Fluent, in which about 60 percent of said interactions on this network , occur from mobile devices. A figure that has remained stable since the end of 2014.

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So far, mobile ad interactions have grown steadily, as more users incorporate the use of smartphones and tablets for their online activities and as publishers and advertisers increase the number and types of mobile ads for this. channel.

And while the total share of mobile interactions is maintained, demographic differences persist, younger users show greater interaction on mobile Brother Cell Phone List, (as much as 80 percent among young people between 18 and 24 years old).

If you look at the landscape of digital ad interaction, the media and entertainment industry is the one that generates the most engagement. Almost 25 percent of the participants in this study opted for this option and 22.6 percent of the participants point to the advertisements of the retail industry, which were previously in the first place.

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