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Retargeting advertising is coming to Twitter shortly

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Retargeting advertising is coming to Twitter shortly

According to the eMarketer firm , by the end of this year Twitter will register advertising revenues that will reach 583 million dollars, which would mean a significant increase if it is considered that for 2012 the profits received by the social network in this area totaled $ 288 million. In addition to the growth of the platform in various markets, the growth is a consequence of the possibilities that the Jack Dorsey company offers to reach its target audience through increasingly targeted Ukraine Phone Number List advertisements.

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With the intention of continuing to consolidate its platform as an effective and powerful advertising channel, Twitter will shortly announce the launch of segmented advertising products through retargeting, that is, it will give advertisers the possibility of showing advertising to users based on in the history of your activity within the social network to increase the relevance that the audience finds in these messages.

Statements released by TechCrunch ensure that this targeted advertising Phone Number List will be displayed on Twitter in native format, which will appear on the timeline of users like the rest of the tweets of the contacts that each person concentrates in their community after identifying that the website or profile of any of the advertisers has been visited.

This new advertising format, which will be deployed only on mobile devices, is an effort by the microblogging social network to further monetize its mobile platform and increase 70 percent of the advertising benefits that this channel gives it in terms of revenue.

Big Data vs. Privacy

This is an example of the evolution in advertising to new formats that implies the application of Big Data to marketing, which allows not only to know the behavior of the audience but also to find and impact potential consumers of the brand with personalized messages according to their needs.

However, and despite the fact that the terms and conditions of many platforms such as Twitter indicate the possible use that is given to the information that users share on them, this type of advertising could be too invasive for users since now Not only will they see tweets paid by advertisers on their timeline, but they will also have to do with their browsing history, a fact that could be considered a violation of their privacy.

For now, we will have to wait to know the conditions under which this new advertising format will be implemented, as well as the reactions it will generate in the more than 200 million monthly active users that Twitter already concentrates.

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