The main advantage of this strategy is that you can segment your audience and personalize your campaigns. For example, when a consumer buys an item, you can offer them similar products or encourage them to repeat their purchase if it is perishable. Building on buying behavior and history helps deliver a personalized experience for buyers. Post your video marketing on YouTube. YouTube is the third largest search engine in the world. And it Luxembourg Email Addresses solutions to their problems! In France, 46 million users go to YouTube every month. This success can be explained, in part, by Internet users’ appetite for video. 86% of consumers want the brands and businesses they support to post more videos.
Just as you write articles to address your customers’ issues, you can create videos that help them on a daily basis. Use your blog posts as scripts and turn them into videos. Offer tutorials, training, analyzes… that answer your consumers’ questions. The goal is to create a channel that will become a real mine of information for them. Of course, as with blog posts, consider optimizing descriptions and titles for SEO, by incorporating keywords used by your prospects. Forums and communities. Communities and forums like Reddit, Quora, LinkedIn, or Facebook groups can be great marketing channels. Just remember a few essential rules: Never try to directly promote products and services.
Why switch to marketing and sales digitalization
Link to your content sparingly and only when appropriate. Think of these platforms as a place where you can share your expertise and experiences, build relationships, and help others. Limit yourself to discussions that are related to your activity and of which you are familiar with the subject. There are two ways to promote your business using podcasts: Create your own show. Being interviewed by a podcast host. Starting a podcast is a great way to build your brand image and gain a new audience. However, this takes time and material investment. It is a good idea to start by being invited to the podcast of an influencer or an expert in your industry to test your audience. You will still be able to expand your notoriety, without a budget.
You will have the opportunity to analyze the impact and see how to integrate the podcast into your digital strategy, in the future! Sponsored ads. Sponsored ads, or Pay-Per-Click (PPC), is based on an auction system. You bid on keywords for which you want to position yourself in pole position. Your ad appears when a user’s search includes your keyword. These ads then appear at the top of search results, above organic listings: If a user decides to click on your ad, then you pay for that click. In other words, you don’t pay for the ad space, but only for the results. Which is much better for your return on investment! The proof: companies earn 8 euros for 1 euro spent on Google ads. People who click on these ads are 50% more likely to buy a product.
Digitization is a way to engage
Although PPC occurs at all stages of the customer buying cycle, it is at the end of the tunnel that it is most effective. Positioning yourself on transactional requests, that is to say, expressions that show a desire to buy increases your conversion rate. To improve your digital marketing, do not hesitate to bid on keywords containing terms such as “buy”, “compare”, “quote”, “book”, “demo”, etc. In conclusion. The key to successful digital marketing is embracing the consumer’s mindset. This strategy turns away from aggressive selling, in order to provide solutions to prospects’ problems, with free and useful content. To this end, digital marketing remains one of the best ways to reach new customers and achieve your goals.
Sharing a visual with a key figure or statistic about your market, your products or your services can be a good way to convey key information to your audience. If it’s a number in the market, you’ll have the opportunity to bounce back from it to analyze it or share your vision. You can then direct users to a blog post, a study that you have carried out yourself, or a white paper in which you discuss this subject in more detail. If it is a statistic of satisfaction, use, or performance of your product or service, this will be an opportunity to highlight it differently. You can take the opportunity to refer the audience to a customer case study or a video presenting your solution, for example. Le user-generated content.