Take the opportunity to offer several links using a tool like Linke or Campsite. You will be able to refer users to your site, your online shop (or the list of your points of sale), your blog, your last tutorial, your landing page, etc. Complete Russian Federation Email List Instagram. And if you don’t want to use an external tool, you can directly create a page on your website with your main links to direct your Instagram visitors. Define a diversified editorial line. The key to success on your Instagram professional profile? Create an editorial calendar containing all the information to publish, as well as the highlights and important celebrations in your business. Thanks to an overview, you can diversify the themes and formats, cover all the expectations of your prospects, and above all, find the preferences of your community.
We do not say more here, the best is to consult our article: ” How to create an effective editorial calendar for your social networks?”. Find your community’s online hours. In general, the best times to post on Instagram are lunchtime (11 am-1 pm) and in the evening (7 pm-9 pm). But is this the case for everyone? No, of course! For example, B2B companies can get more engagements during the week, when their audience is at work. Whereas B2C brands will generally have to wait until the end of the day or the weekend when their community is at rest. Two tips for figuring out when to post: Test! Try out different time slots and you will see, depending on the reach, which days and times are crucial.
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Use Instagram statistics. There you will find a graph with the days when the subscribers are active: When to post on Instagram. And another containing the connection peaks on each day: When to post on Instagram. Prioritize consistency over frequency. Consistency in posts is one of the keywords on Instagram. That doesn’t mean you have to post content every 10 minutes. Or, share several quick messages and disappear for weeks. It is recommended to post at least 3 times a week. Although the frequency depends on your activity, your news, and the preferences of your audience, it is advisable to maintain consistency in your editorial calendar. The goal is to create a regular meeting with your community and to stick to it.
Use real-time marketing with stories. Instagram stories are fully part of real-time marketing. They allow you to highlight an important publication, surf news or strengthen your communication. Quick and easy to publish, they offer flexibility in your marketing. In addition, Instagram stories integrate very practical engagement features such as surveys, quizzes, questions, or countdowns. Even before a new product launch, you can use Stories to conduct market research and get to know your audience better. The stories on business Instagram. Unlike News Feed posts, you can post multiple stories each day. Companies that publish 5 stories daily ensure a retention rate of over 70%. Analyze performance against your goals. Before analyzing the data relating to your Instagram strategy, it is important to define your overall goal for Instagram.
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We’re not going to lie to each other: marketing and sales prospecting in 2021 aren’t always funny. The pressure of results put into perspective with uncertainty among prospects greatly complicates the “game” but fortunately, we have relevant solutions for you. Meet on Friday, March 26 at 9:30 am to discover them. In 2021, the Covid 19 crisis is forcing it, all is not rosy for marketing and salespeople. You will understand, an Instagram account for your business opens the doors to more notoriety and sales. B2B or B2C, this social network remains a privileged channel to create links with your prospects, improve your brand image and fulfill your marketing objectives! Be careful though.
Marketing is anxious: it has to prove its profitability and very often has the impression of being in the hot seat. After all, if the business needs to save money, it is bound to fire Marketing first. Salespeople are constantly walking on eggshells: they canvass companies full of uncertainties that are sometimes on the verge of social issues … No choice if they want to achieve their goals and get the variable that will keep them alive. In this context, the two parties must imperatively review their methods. You know it, you are thinking about it and you inevitably have questions in mind. That’s good, we have (surely …) the answers and we suggest you give them to you during a webinar, in Coffee Break mode, Friday, March 26 at 9:30 am.