The fact that they have a lifespan of 24 hours can also trigger the cognitive bias of the “sense of urgency” or FOMO (Fear Of Missing Out) in some and thus increase the number of impressions of your stories. Are you organizing a Kenya Email List your page’s news feed with multiple “XJ” reminder posts? Tired of your audience seeing your posts for your next webinar the day after it’s broadcast because of LinkedIn’s non-chronological news feed? Stories can surely be a solution! Do not hesitate to consult our dedicated article for more information on the use of LinkedIn stories! Carousels to boost your content. The carousel is another type of post that has yet to be exploited on social media outside of marketers.
If like me you have ever torn your hair to display an infographic correctly, here is a solution! Depending on the social platform, the device on which it is going to be viewed, or the technical characteristics of the file, you may end up with an unreadable infographic for your audience. The carousel is this format that comes in the form of slides. As of this writing, it is only usable (optimally) on Instagram and LinkedIn. To give you a concrete example, the above post made to promote this article includes a carousel and allowed me to reach 10 times more people than I have in my network! This type of format, coupled with a good catchphrase and a call-to-action to content (blog article, ebook, etc.) offering more information.
It is an excellent way of engagement
For example, you can explain a concept, present statistics, or even make a tutorial in a very visual way. For creation, we advise you to use a tool like Canva, which allows you to very easily and quickly create this type of visual and to make templates in the colors of your company. How to make a carousel on Instagram? You just have to make a post by selecting several images at the same time. Be careful to check the order of selection if the sequence of slides is important. You will also be limited to a maximum of 10 images/slides per publication. How to do a carousel on LinkedIn?
You must first create a document in pdf format with several pages. For better rendering, I recommend the 1: 1 ratio (in other words, a square). When creating a post on your company page or your personal profile, you just have to click on the “add a document” icon. Once the post is published, you will see your pdf document displayed like slides, both on mobile and on desktop. Unlike Instagram, there are no page/slide limits! Also note that on LinkedIn, scrolling a slide is counted as an interaction. On a carousel of 12 slides, there will therefore be ten interactions gained and therefore a significantly higher engagement rate than other types of publications!
And yet it has several advantages
Surveys and questions to the community. Rarely used in B2B, they nevertheless have a strong potential for engagement as long as they are carried out with a view to bringing value to your audience. We therefore immediately forget the countless cut-and-paste surveys that we have all seen in our news feeds, asking you to like with a particular reaction if you prefer total, partial, or face-to-face teleworking. The idea here is to create content that is useful for your audience (and among them your potential targets) as well as for you. Take, for example, the poll. This tool has always been used in carrying out market research. As a business, you inevitably have questions about your market and your potential targets.
On social networks, you have access to a large audience. Why not use it to get some interesting information for your business. Such as consumption habits or preferences? If you are in the process of thinking about rebranding or prioritizing new features in development. Why not involve your community in this reflection? LinkedIn survey example is seen at Green Got. This way, you get information of interest to you. And you show your community that you really care about their opinion. At the same time, you develop the sympathy capital of your brand. Have you ever neurotically scrolled your news feed and stopped. Dead on a big number put forward? It is a human reflex, a number that requires less effort from our brain than a text to be read. , we are always curious to know what it corresponds to.