What is a qualified and mature Lead; How long is the sales cycle. What are the sticking points that prevent/slow down a sale? Why Eritrea Email List process. With this, you will know which Leads are generated and you will be able to determine. Actions to take and content to create to allow salespeople to sell faster and more often. By creating quality content, salespeople will have better results in the short term. And here too, your CEO will be reassured! Define precise objectives and KPIs. To reassure your CEO and convince him that he made the right choice in hiring you, you must report to him regularly.
You must also educate him on subjects that they do not master. We talk about it in this Podcast with Fanny. Here, you must define precise objectives and performance indicators that will allow you to demonstrate. That your actions are going in the right direction. These indicators will also help you optimize your strategy and therefore your return on investment. To set up an effective Digital Marketing strategy. It is essential to work on your Persona file. A Persona is the typical profile of your ideal client. The idea of this sheet is to determine who he is by identifying these demographics Easy! And behavioral (Harder!) Characteristics. I present the procedure to you in this tutorial number 1 on YouTube.
How to hire a digital marketing
This work will be very useful for the next step. The key to success in Digital Marketing is your ability to send. The right messages to the right people at the right time and in the right place. If you are unable to generate results with your Digital Marketing strategy. It is most certainly because you do not take into account your target’s purchase thinking journey. Buyer journey: the length of the sales cycle – Inbound Marketing. By seeing this diagram, you easily understand that a prospect does not have the same expectations. Does not ask the same questions, and does not have the same behaviors depending on whether he is at the beginning.
In the middle, or at the end of reflection. Most of the time, Digital Marketing makes the mistake of only carrying out actions aimed at prospects in the Decision phase. It cannot work and I will explain in detail why in this article on the 3 stages of the buying journey. Create a conversion funnel. When you arrive at Digital Marketing in a new company, it’s a safe bet that your employer spoke to you about this common problem: “we do not generate contact with the website”. Or too little. The reason is always the same: there is no conversion funnel on the website and the only contact form available is the famous “contact us” form which is only intended for Decision prospects seen in the ‘previous step.
Where to start
To go further here, I offer you this complete and free video training: Make a re-engagement campaign. It is the first operational Marketing action to take when you arrive in a company to generate immediate results that will reassure your recruiter about their decision to hire you. Earlier, I said that I wanted to make this article a guide that I wish I had at the start of my career. It is precisely for this point. If I had known this at the start of my career in Digital Marketing, my first experiences would have been much more comfortable. When you arrive at a new business, you can easily identify a base of inactive contacts who have not been contacted for a while.
Except perhaps to receive an uninteresting email. If you manage to create a sequence of E-mails adapted to the 3 stages of the purchase journey seen in stage 5 and based on the conversion funnel worked on in the video training of stage 6, you will inevitably generate appointments for salespeople and possibly sales. Your CEO will be reassured and you will have gained more time to set up a Digital Marketing strategy that will generate greater medium / long-term results. And this strategy, you will have 120 days to put in place thanks to this free guide. You’ve probably heard the adage “when you like everyone, you don’t really like anyone”.