A recent study by list of names and phone numbers Ad colony looks at the potential for second-screen activity as an entry point for digital advertising. The company Ad Colony , specialized in mobile advertising , has prepared a study on the consumption of content on television and the opportunities that new habits offer to digital advertising. The main determinants include the growing popularization of second screen activity list of names and phone numbers and the proliferation of streaming platforms (OTT). More time hooked to screens Ad colony states that TV consumption in Spain currently stands at an average of 275 minutes per day per person. list of names and phone numbers Added to this boom is the unstoppable penetration of OTT platforms (especially after the pandemic)
which, according to marketer, could exceed 20 million list of names and phone numbers subscribers this year. At the same time, what is known as second-screen activity has increased .list of names and phone numbers This term refers to the use of a secondary device (mobile phones or tablets, generally) by the user to interact with the content they are consuming at the same time. On many occasions, list of names and phone numbers the activity on the second screen becomes an escape route from the advertising cuts that occur on television. Faced with this situation, Ad Colony recommends that brands work on their strategy to influence the second device used by the audience . list of names and phone numbers In this sense, mobile is the ideal channel, as it has a rate of 67%. tot advertising How do users receive content on the second screen?
The study identifies various types list of names and phone numbers Gambling Email List of second screen activity based on the degree of involvement and attention given to them by users. On the one hand, there are those of the passive type , such as sending messages or reading emails; activities in which users do not interact list of names and phone numbers with the content they see. On the other hand, there are proactive occupations. This second category includes both the activities that have to do with what is being viewed (for example, entering social networks to obtain more information or interact with the content) and those that have nothing to do with it. In the latter case , list of names and phone numbers entertainment on the mobile in-game channel stands out, which, according to Ad colony and Global Index, list of names and phone numbers “requires full attention and already employs almost 4 out of 10 consumers.