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Maslow’s pyramid of needs applied to Digital Marketing

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Maslow’s pyramid of needs applied to Digital Marketing

The Pyramid of Maslow is a classic marketing, uae telephone directory but do you really know its meaning? Today we tell you what it is and how to use this theory in your Online Marketing strategy. uae telephone directory The idea is to help you get to know your target audience better to differentiate yourself, segment well and plan your content much better. uae telephone directory Maslow’s Pyramid is named after its creator, Abraham Maslow and to define his idea he was inspired by his work “A theory of human motivation” in 1934. His theory is based on organizing from bottom to top the rational needs that the human body has. consumer, uae telephone directory that is, you can see how a person prioritizes the needs they have in order to feel fulfilled.

Therein lies its importance. And what role do companies,  uae telephone directory bloggers and Community Managers play in all this? Well, brands must satisfy the needs of people and for this they must better understand those needs and how a person prioritizes them. Thanks to this, we will be able to establish very defined strategies to reach the client. It is obvious that the needs already exist, uae telephone directory we all have needs to satisfy, whether you are a person or a company, but the truth is that with technological and social development, I believe that there are needs that have been created in some way . uae telephone directory How many things do we buy ourselves, letting ourselves be carried away by a “whim”?  uae telephone directory Did you really need that ipod when you have an MP4 where you can listen to your music? Did you need to have 3 or 4 sneakers of the same brand but of a different color? Do you need to go out to eat 3 or 4 times a week at your favorite restaurant? I do not think so.

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Speaking from my own experience, uae telephone directory I have bought many things that I do not need, that do not satisfy any of the phases that make up Maslow’s Pyramid but that do calm my desire for consumerism. Gambling Email List I think this, to a greater or lesser extent, happens to all of us, right?The reality is that no and the market, full of supply and demand, uae telephone directory teaches us that you must be very good to create a supposed need for someone. pyramid of Maslow cosumismOf course, some brands have succeeded and it works like a charm for them. Nintendo, Samsung, Mc Dona’s, Amazon, uae telephone directory Coca Cola, Inditex .have made people go from consuming them out of necessity, to consuming them capriciously in an excessive way. See the case of Apple in the world . Do you really need to have the new iPhone that comes out every year? uae telephone directory What need does it satisfy that you buy an iPhone per season? None. And feeling “cool” does not fall within the needs organized by The Maslow Pyramid.

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