How to create an advertising campaign on LinkedIn and especially optimize your return on investment? LinkedIn Ads is an ultra-powerful lever for generating qualified B2B prospects but which, poorly South Sudan Email List say the least. Avoid this by following the guide. On social networks, LinkedIn generates 80% of B2B Leads, against 13% for Twitter and 7% for Facebook. If you want to improve the performance of your Digital Marketing strategy, expand your prospect database and increase your notoriety, the B2B social network can help you. Especially if you invest in LinkedIn Ads. LinkedIn’s advertising platform is constantly improving to help professionals achieve their visibility and profitability goals.
In this article, let’s learn about the benefits of LinkedIn Ads for your business and how to create optimized campaigns to get the maximum return on investment. LinkedIn Ads have several unique advantages. Depending on your commercial and marketing objectives, the advertising network of the B2B social network stands out as an effective channel to attract prospects and develop your business. Here are some numbers that will convince you to run LinkedIn Ads campaigns: According to a Hootsuite study, a LinkedIn ad can reach up to 13% of the world’s population. Exposure to LinkedIn ads increases purchase intention by 33%. LinkedIn Ads offers over 200 profession-based targeting metrics such as position, work experience, skills, schools attended, industry, and more.
Why use LinkedIn Ads?
The LinkedIn Ads conversion rate is 6.1%. A rate much higher than that of Google Search, for example (2.58%). LinkedIn Ads offers different formats that are useful and relevant to your marketing strategy. Your choice depends on your goal, your budget, and your audience. Les Conversation Ads. Conversation Ads are delivered through LinkedIn messaging. Designed for real-time engagement, ads are only sent when a prospect is active on the social network. This format allows you to include up to 5 different calls to action in your messages. You can therefore use this format to deepen your knowledge of your prospects, by offering them several types of information. Like a chatbot, a conversation is set up depending on the user’s choice.
When he clicks a button, a response is automatically displayed. This can contain information, a link, a medium, a form, etc. Conversation Ads: for what purpose? Conversation Ads remain a suitable choice for attracting and segmenting new leads. You can also use them to encourage prospects to continue their buying journey. Message Ads ou InMail. Ads messages from LinkedIn (or formerly InMails) are also sent to the user’s inbox. This format offers personalization features, such as the recipient’s first and last name, job title, company name, and industry, as well as a call to action. These fields are dynamically inserted into your message to add a personal touch to your ad.
LinkedIn Ads advertising formats
Message Ads: for what purpose? Your advertisement turns into a personalized invitation. Prospects will feel like they are personally contacted. It is therefore an effective format for promoting unique and highly specialized offers. Sponsored content lets you deliver your posts directly to the LinkedIn news feed. With this LinkedIn Ads campaign format, you can boost a post published on your business page. The goal is to increase the visibility of the publication and generate action from users. There are three types of sponsored content within LinkedIn Ads: Sponsored content: for what purpose? Sponsored content can boost your brand awareness or increase traffic to specific content (blog post, infographic, white paper, sales page, etc.).
Les Text Ads. Text Ads are similar to Bing or Google search ads. They are only displayed on a computer and their auction cost is lower than other LinkedIn offers. However, we must admit that their design is less attractive and not very subject to conversions. So I don’t particularly recommend this format if you want to use LinkedIn Ads to generate qualified leads to fuel your sales pipe. Text Ads: for what purpose? This format remains ideal for fast and easy to manage awareness campaigns. Text Ads display your brand or company on a regular basis to your target audience. Les Dynamic Ads. Dynamic Ads allow you to engage users with personalized ads.