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Las mascotas piedra: cuando el sentido del humor es el mejor argumento de venta

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Las mascotas piedra: cuando el sentido del humor es el mejor argumento de venta

Sometimes the keys to a good idea are revealed in a simple conversation with our friends. The best brainstorming is the one in which we share jokes and complaints with our loved ones between beers, strips or petty. find owner of cell phone number canada free In these talks is the essence of what really interests the human being. If we are able to adapt them and, in addition, we manage to pass through the filter of our sense of humor, find owner of cell phone number canada free we may be able to conceptualize a product that will make us millionaires. This is precisely how the pet rock or stone pets were born , one of the most successful and surprising items of the mid-seventies. find owner of cell phone number canada free Let’s put ourselves in the situation: An American advertising executive, Gary Dahl , has a few beers with a group of friends in a northern California town. find owner of cell phone number canada free here is nothing strange in that meeting. Dahl and his friends chat about their lives, everyday life, their families, hopes and frustrations.

In a twist of the colloquium, find owner of cell phone number canada free the conversation focuses on pets and the extra expenses that their feeding and the veterinarian suppose, also on the time they spend walking with them each day. find owner of cell phone number canada free The jokes soon broke out, and with a laugh, Dahl described what the ideal pets would look like : calm, not needing constant care, not demanding to be fed, and of course not breaking our hearts when they get sick or die. Looking around he found the best and calmest companions: the stones. An absurd business idea had just been born , but which, developed with creativity and a sense of humor , find owner of cell phone number canada free was going to give rise to something very real: stone pets. Absurd? Maybe not so much. That joke was taking shape in Dahl’s creative mind. Could such a bizarre item be marketed successfully? Some stone pets?

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He understood that a joke can be the best gift for  Gambling Email List a loved one. find owner of cell phone number canada free There is no better present than an unexpected laugh. So, neither short nor lazy, Dahl began designing his product. Creativity: the breath that gave life to stone pets To get the main thing, the stone pets, there was not much problem. The world is full of stones. But you had to take out the magic wand and turn those little rocks into pets; find owner of cell phone number canada free they had to be given life. Of course, if the objective of the product is to serve as a gift, you had to offer packaging. And the boxes were also going to be the first formula to give that illusion of life to stone pets. find owner of cell phone number canada free How? Drilling holes in those cardboard boxes inside which were the pet rock . Why? It is obvious: if stone pets were living beings they needed ventilation in the box to be able to breathe. But it was necessary to give something more. find owner of cell phone number canada free A humorous bonus that spurred word of mouth , that made those who received the gift laugh several times.

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