To sell, in our case, we always talk about doing it with purpose and with a lot of value. But is it possible to add value before starting to sell? Yes, it is possible and in this article we will explain it to you. Perhaps, in marketing this word sounds like a lot to you, but it is very real, and in consulting we would say that it is almost vital. What does it mean to add value by selling? Angola Email List It is not increasing the price of your products or services, it is adding more features so that in the consumer’s mind you can generate a “wow” effect. That not only shines for what the
product or service is in itself, but that the solutions and what it contributes to the potential client, are significant. Here’s an example: you’re going to launch a workshop on the skills that business leaders should develop. How can you add so much more value to it than what that training already has? Well, add a bonus, a toolkit, templates Gambling Email List
e-book or any other resource that is related to the topic and reinforces. Now, continuing with the same example: how do you generate value without previously having sold? Before launching this workshop, create content related to that topic on your social media. And most importantly
CONNECT WITH THE IDEAL CUSTOMER . Your knowledge and experiences will always contribute, but for the audience it will be worth much more when you are genuine and connect with them. You could generate interaction and be interested in their opinion, so you will start adding value before the launch of that workshop. Key elements to before selling Experiences and stories A super effective strategy is this, tell your potential client the story or why of your business. Do you remember those times when you knew the stories of those great characters or great brands and you said: “I want to become like them”? Well, motivate your audience and connect through your experiences, so that at some point someone will admire you in this same way.