The growth in the share of online advertising in the total is geometric. In 2014, 16 percent of the money invested went to that channel in Argentina. In just one year, it was up 62 percent. Buenos Aires, Argentina.- The growth of the participation of online advertising Italy Mobile Database in the total is geometric. In 2014, 16 percent of the money invested went to that channel in Argentina. In just one year, it was up 62 percent.
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The data, all over the world, are coincident: Internet advertising is paying off. What until some time ago was a bet on the future, a long-term investment, is already a tangible reality.
According to the latest survey carried out by the Interactive Adverting Bureau Argentina (IAB) among its associates, investment in online advertising in 2014 was 6,450 million pesos (about 716 million dollars). The research analyzes the most important media and media centers in the Argentine market Brother Cell Phone List.
According to the report, the most important thing (beyond the volume invested) is the participation of the Internet in the total advertising investment in Argentina in the same period. It is no less than 16 percent, with an increase that speaks of 62 percent more than in 2013. In that year, 4,000 million pesos had been allocated to online channels.
“For the second consecutive year, the Internet obtains a relevant share in the total advertising pie, with double-digit percentages. The advertising online through a tremendous growth in our country, which is among the leaders in Latin America and one of the most mature markets digital divide in the region , “said Alejandro Fishman , president of IAB Argentina.
Outlook for 2015. IAB specialists believe that the Internet is definitely consolidated as an advertising medium and the presidential elections in Argentina in 2015 and the Copa América will attract more advertising to digital channels .