Getting our users to perform actions within our website can be a complicated task. However, there are certain neuromarketing strategies that can help us better understand how our customers think and interact with certain content. But how can we use these strategies on a practical level to increase conversions? On April 14, 2018 we celebrated the 2nd edition of the PRO Marketing DAY event , organized by Aula CM, in which we enjoyed the presence of more than 20 experts from the sector who addressed the most current issues in terms of Digital Marketing . Among them, we have the presence of Ernesto G. Bustamante , specialist in WordPress, SEO and Content Marketing who showed 33 neuromarketing hacks applied to Conversion and SEO accompanied by real examples .Direct Mail Mortgage Marketing Here is the complete conference: shoppers, many of these techniques have been employed in traditional advertising and now in the online world as well. The way we search Google, how we choose the best search engine response, has a lot to do with that irrationality as well.
Therefore, web positioning has a lot to take advantage of the attitudes of users. But where we can definitely play with these psychological elements better is in our CRO strategy . As in the physical world, consumers repeat their biased attitudes in the purchase process and interaction on websites. We act with the same irrationality both in the aisle of a supermarket and on a website where we go to buy. Understanding how these cognitive biases work and how we react to certain stimuli will help you increase your conversions . 1. Anchoring This effect refers to the tendency to get too carried away by the first impression and to condition our vision of the future according to that impression. That is to say, our mind gives excessive importance to the first piece of information that we receive and later we value according to that first information. Use powerful titles, images, videos.
Impact the user on your landing pages with powerful interactions or messages. ( You are in good hands Multiply your brand by 10) You can refer to questions that already exist in the mind of the user. (You want more leads, you want more users .Sometimes a user receives rational information that denies his beliefs and even so, Gambling Gmail List he reaffirms himself more in them. Many times, these messages from outside, far from persuading us, reaffirm us about our starting ideas . It usually happens with political opinions. One way to take advantage of this bias is to detect the bias that the user has and work from there. It is not difficult to find landing pages that play with this resource. The main idea is to agree with the user, reinforce that prejudice to capture their attention and from there, try to convince them otherwise and thus improve the conversion.