If you are not satisfied with the results of your Inbound Marketing strategy, it is a safe bet that your Landing Pages are not optimal. How Philippines Email Lists effective Landing Page? Here is the guide that will give color to your return on investment! According to a Hubspot study, the more landing pages you offer, the more leads you generate. When you go from 10 to 15 landing pages, for example, you generate 55% more leads. This is rather good news for your inbound marketing strategy! However, the content of this page must meet a specific objective and above all, lead the visitor to turn into a prospect.
Its ultimate goal remains to increase the conversion rates of your marketing campaigns while reducing your acquisition costs. So, how do you create an effective landing page for your inbound marketing strategy? We tell you everything! An essential element of your inbound marketing strategy, a landing page captures the attention of visitors and turns them into leads. Leads who will integrate your nurturing campaigns with a view to converting themselves into customers. It is the keystone of your sales and your turnover. By its unique format, dedicated to conversions: A Landing Page captures the prospect’s attention. Landing pages increase conversions because they are devoid of distractions. They don’t have FAQs or external links and sometimes they don’t even have a menu bar.
Creating a landing page
The only content is the message you want to convey to the visitor. The latter therefore focused on your titles, your arguments, and your call-to-action, which facilitates its conversion. Matching the message is an important step in eliminating any distractions or doubts in the visitor. As each landing page is based on a specific campaign, it necessarily responds to an equally specific need. This is not always the case with your category pages or blog posts, for example. Landing pages are personalized to match an ad. They use the same branding, the same colors, the same fonts, and the same message. Customers who land there understand that they are in the right place, that they are going to have their expectations answered, and are sensitive to the content you offer them. They are therefore more qualified to go through with the conversion.
A Landing Page promotes the collection of prospecting data. On the landing page, visitors must fill out a form. Although the information requested varies from company to company, it always serves your inbound marketing strategy. Beyond contact data, it is common to ask for information used to qualify prospects: position held, place of residence, life or professional objective, size of the company, number of children … In summary, all the data you need to segment it more efficiently! They also help your sales team conduct their sales conversations, as well as tailor their offerings. The goal is always the same: to improve sales. Anytime a marketing campaign links to your site, you need a landing page. You can create unique landing pages for:
A crucial step in inbound marketing
Your products or services. When visitors arrive on your site, they land on the home page or on a product page. These are great for showcasing your brand or providing information about items being sold. However, they do not necessarily trigger action. In fact, visitors who land on a product sheet have a 72% more chance of bouncing over those who land on a landing page. As we have seen previously, the latter keeps the visitor’s attention, holds them on your site, and launches their shopping experience. A landing page for a product has clear and concise content so that the value proposition is easy to understand. It is the link between when a customer sees your ad campaigns for the first time and when they visit your online store and close the deal with a purchase.
Apple is very good at transforming its product sheets into real landing pages that generate conversion: Apple transforms its product sheets into a landing page. Your downloadable content. Ebooks, white papers, webinar replay, templates, or other downloadable content are great tools for collecting leads. To promote them and encourage visitors to download them, you can create a captivating landing page (we’ll see how in the rest of this article. For example, Hootsuite creates landing pages to promote its reports: Example of a landing page to generate leads. Your events (online or offline). Do you want to encourage registrations for your event? A landing page is ideal for stimulating ticket sales or registrations.