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Improve brand image by putting people at the center of the strategy

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Improve brand image by putting people at the center of the strategy

Daniel Marotte, CEO of Hydra Social Media reflected deeply in the 3rd Meeting of Agencies on what brands offer users today.  denmark code number telephone He gave a different point of view on spam as we all know it and on the meaning of content as the center of any strategy. denmark code number telephone Is content really the King? This is the video of Daniel Marotte’s presentation at the 3rd Meeting of Agencies in which he spoke about user experience, spam in the advertising denmark code number telephone We are going to address something that should interest all marketers: people .

On the Internet we call them users but they are people, they are the ones who have the money to buy our products and we must care about them. denmark code number telephone There are some statistics that catch my attention and that it is convenient to know to understand the great incidence of spam in the user experience: Adblockers (systems that remove advertising from web browsing) are one of the most downloaded apps from Google denmark code number telephone Play and iTunes. It has become normal for users when they were previously something for more advanced users. People are clearly saying that they don’t want publicity . denmark code number telephone Even Apple natively allows you to block advertising on your devices. YouTube for its part launched YouTube Red,

a version of the social network with a subscription of 10 euros per month to avoid seeing advertising in the videos, the famous pre-roll. In denmark code number telephone trillion emails were sent that were considered spam. Only 30% of emails are relevant to one person. Only 7% of users recognize that traditional advertising, which takes time and interrupts us, influences purchasing decisions . denmark code number telephone However, most agencies and brands continue to put most of their money Gambling Email List in a channel that annoys and steals time. 92% of brands will send spam of some kind to their users. Therefore, the 8% of those who do not have an opportunity to win the hearts of users. And the only way to win the pocket of users is to win the hearts of people . denmark code number telephone According to Bloomberg, click fraud amounts to $ 6 trillion a year.

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