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important changes in Google ADWORDS and online advertising

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important changes in Google ADWORDS and online advertising

Google AdWords is still the favorite online advertising platform for millions of companies. buy data for cold calling Investment does not decrease, it grows. In this post we update you on the latest changes, new features, future segmentations and updates that have affected both SEO and SEM this past year. buy data for cold calling If you have a business or are considering starting a business, it will be very useful to know how to better configure your campaigns and if you want to go one step further and have the Official Google AdWords Certificate, buy data for cold calling take a look at the Google AdWords course that we have in Aula CM on which is also available online .buy data for cold calling The statistics coincide: mobile is the fastest growing device in recent years. Will the day come when we don’t use a computer? Who knows.

 

What we do know is that Google has made efforts to improve everything that has to do with the configuration and segmentation towards these devices. buy data for cold callingvIn 2016 the mobile phone was the main device in international paid searches, already touching 60% of searches in the US, one of the main indicators in consumption and electronic commerce. buy data for cold calling From a technical point of view, the change is in the adjustment of the bids of the campaign. Now we can increase or decrease a percentage of the bid to mobile phones , computers or tablets separately. buy data for cold calling The adjustment is not mandatory, a natural evolution being possible, but advisable. buy data for cold calling Ideally, you should adjust it according to your goals once you have a representative statistic from the Devices Report . buy data for cold calling In some cases you can be clear from the beginning if you know in advance that you are only interested in showing yourself to users wherever they are or it is a mobile service.

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IN February 2016 Google surprised everyone by leaving the right sidebar of their browser ad-free . buy data for cold calling Where you could see 8 sponsored links now we have 7 at most, all on the main page but actually in two categories: 4 sponsored at the top and 2-3 at the bottom. buy data for cold calling And in the middle of it all, the desired organic links. Gambling Email List  buy data for cold calling This has changed the SEM panorama and although the situation is stabilizing, who else, who least has suffered changes in the average position of their ads. buy data for cold calling According to Google, the change is due to an improvement in the user experience with the search engine and also to equalize the number of ads on all devices. They concluded that the ads on the right did not generate clicks and that they were unnecessary. buy data for cold calling Other interpretations have emerged among advertisers, bloggers and online communities of AdWords. Along with the usability of Google, buy data for cold calling some link the change to a new section that may be occupied by YouTube videos or more prominence to Shopping on computers,

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