Retargeting gives you a head start. Your ad is displayed instead of a competitor’s. This allows you to occupy the space with a qualified audience! Indeed, whether it is Google, Facebook, LinkedIn, or any other advertising agency, their Peru Email List to the people most likely to take action. When algorithms have to choose between displaying your competitors, with whom the user has never had contact, or your brand for which the Internet user has already shown interest, the choice is quickly made! Your ad will be given priority. 6 steps to integrate retargeting into your marketing strategy. Are you convinced by the advantages of retargeting to achieve your marketing objectives? Focus on 6 tips to integrate retargeting effectively into your digital strategy!
Segment retargeting campaigns by criteria. By retargeting every visitor to your website, you risk diluting your marketing message. It is recommended to segment your audience based on factors such as time spent on the website, pages visited, products they have shown interest in, whether they are already customers or not, etc. You will need to configure a campaign by behavior to ensure its effectiveness. The more targeted the advertisement, the greater the chances of conversion. So take care, as a first step, to list all the possible retargeting campaigns, according to your offers, the profile of your buyers, and your objectives! Respond to Selling Brakes. The target of your retargeting ads already knows who you are. There is no point in showing them generic, introductory ads about your business.
The location of the commercial meeting
Instead, take advantage of retargeting campaigns to address their hesitations and convince them to convert. Do not know what are the objections to address? Use your sales team to identify the most common selling points for the prospect. This will allow you to better configure your ads. In the B2B sector, what works are case studies? Feel free to use them for your retargeting campaigns, as in this example: What is retargeting – qualified example. Example of a Retargeting campaign by Qualifio. Last tip that works: In your retargeting ads, you can place a call-to-action that invites prospects to call you or chat live with an advisor. This can reassure them and allow them to ask all their pre-sales questions.
Remind former buyers of their love for your brand. For many businesses, the same customer can convert multiple times. In fact, happy customers are your easiest targets! They already know your brand and trust it. They need less to be coaxed than a new prospect. If you use retargeting to connect with these customers, remind them how much they love your brand. Bring them back to your site by including a clear call to action in the text of your ad. If your business offers recurring services, use retargeting ads to remind customers to renew or upgrade their subscriptions. Present complementary products for cross-selling. It is not because a prospect is converted that the game is over, as a certain perfect would say! Instead of excluding your consumers, promote side purchases. You know the adage, it’s easier to win back a customer than to acquire a new one.
Selection of an E-mail
Retarget your buyers to sell them products that complement their previous purchases. However, for the sake of your ROI, analyze the purchase histories of your former customers, to fully understand how they associate your products with each other. Use the emergency. A proven marketing technique, urgency avoids long reflections. Faced with a limited supply, consumers will be afraid of missing out on a good deal. Since he has already taken information about your brand and has shown his interest in your products, the sense of urgency becomes a powerful lever for conversion. In this example, HelloFresh is offering € 50 to new registrants, which is already a functional incentive. But to increase its chances of conversion, the company also specifies that the offer is limited!
Retargeting how to do – steps to follow. Example of a Retargeting campaign by Hello Fresh. Control the frequency of ad serving. You need to make sure that your audience isn’t overwhelmed by your retargeting ads. The maximum recommended frequency is 15 to 20 broadcasts per month. One solution is to vary your ads. This avoids the fatigue of your audience! For example, La Redoute displays the last products viewed, but it varies the format to better capture the attention of the Internet user: Retargeting how to do it – for example the redoubt. Retargeting reminds your users that you exist! It allows you to target mature prospects who have already learned about your offers. Easier to convince than cold leads, they have their place in your marketing strategy, thanks to retargeting.