For example, Spendesk offers either “Request a demo”, for visitors who are already advanced in their purchase thinking, or “Explore the platform” for those who are at the beginning of the funnel. Make sure that your call-to-actions are clearly visible. If they Cuba Email List your page design, they might not be clicked on. Use colors that catch the eye, while integrating into your graphic charter. Beyond design, work with care on the texts of your CTAs. A button that simply says “Contact” or “Contact Us” is not incentive enough. Try more engaging turns. For example, at SLN you can find call-to-actions like. From the home page, the customer should know that your site is designed for them, and only for them.
Work on your design dynamically, so that the entry of the site changes according to the type of visitors (prospects or identified customers), its origin (social networks, sponsored ads, organic traffic…), or its previous behaviors. It is likely that you cannot yet achieve this level of customization. All the same, make sure that each type of visitor feels taken into account with appropriate content. Use the terms and jargon used by each target in a section dedicated to them. This increases your chances of keeping it on your website. Avoid aggressive pop-ups. To convert visitors into leads, they have to leave their contact details, that’s a fact. But if you ask them for their email as soon as they arrive on the home page, they will flee.
Give proof and bring credibility
Instead of a pop-up that opens immediately, add a CTA directing to a landing page to download your latest whitepaper or sign up for the newsletter. You can also configure an exit pop-up, which is triggered only if the visitor wishes to leave the site. Avoid sliders and carousels. Sliders and carousels have been trending for several years. But that is no longer the case now! If they allow you to present all your offers, they weigh on the loading time (an important SEO factor, you know). In addition, they display too much information in a short period of time, which can create confusion. The solution? A clear and relevant call to action! Showcase your value proposition, what sets you apart from the competition, and invite visitors to learn more.
In this example, QuarksUp does not detail all the features of its tool. The company presents its solution in one sentence and encourages users to request a demo directly. An example of a home page with a very clear header. In this example, QuarksUp does not detail all the features of its tool. The company presents its solution in one sentence and encourages users to request a demo directly. Optimize the footer. Often forgotten, the footer nevertheless acts as a safety net! It catches up with visitors before they reach the bottom of the home page and decide to leave the site. Very effective in helping users find their way, optimize it by including your most important sections: request for a quote or a demo, contact, main products or services, etc.
Submit your offer in less than 2 minutes
Simplify navigation. Simplicity is often the keyword when it comes to the home page. This is valid for the menu! The visitor should quickly identify the tabs and information that can help them solve their problem. Avoid offering too deep navigation and prefer to highlight the most visited pages, through a powerful and intuitive design. In general, also try not to put too much information on your homepage. You can easily be tempted to present everything you offer in detail, right on your home page. This is not his job! See it more as a mix between the introduction and the summary of your site. The homepage should serve you to redirect each visitor to the right section of your site, according to their profile and their needs.
Integrate keywords. Keyword work is different when it comes to homepage SEO. You need to go beyond a single-term approach and avoid those related to your business. The solution is to extend your reach with several thematic expressions, containing your location and/or your main services. Include them in the descriptions of your activities on your home page, in titles and subtitles, in meta descriptions as well as the Alt attributes of images. Give Google a global overview of the theme of your site using a large part of the semantics of your industry. Choose a strategic title tag. The title of your home page is the perfect place to showcase the value of your business. Ideally, meet a need, while including your company name. This allows you to capture prospects who do not know your business as well as those who are looking specifically for it.