Thanks to this tool, and the previous one, you have a daily assessment of your reputation. Measure your sender reputation with SDNS. Postmark. Postmark analyzes the content and headers of your messages. These two elements play an important role in your sender’s reputation. This tool, therefore, allows you to identify errors that potentially hinder your score. Follow your sender reputation with Postmark. To Trinidad and Tobago Email List ISPs. The volume and frequency of sending emails. ISPs are on the lookout for suspicious activity such as irregular spikes in mailing volume. To maintain a good sender reputation, send small batches of emails several times a week rather than one massive send.
One solution is to segment your mailing list to send “small” campaigns that will be better targeted. A practice with double benefits: you limit massive sending and increase your conversion rate thanks to more relevant content for your audience. Two positive signals for ISPs! If you send emails through a new IP address, your sender reputation is still low. Prefer to split your shipments over several hours, or even days, the time to have a high score. Reporting as spam. Spam reports negatively influence your score. If too many recipients click on “report as spam” or otherwise complain to the ISP, your sender reputation plummets! To prevent this, send your campaigns only to contacts who have signed up and have indicated they want to receive your messages.
How do you know your sender score
In addition to being a legal obligation (hello GDPR!), It is the best way to ensure your conversion rate. The quality of the content. The more your emails are opened, read, clicked, and shared, the more your sender score increases! Conversely, if your messages are ignored or if they generate many unsubscribes, you lower your rating. Hence the interest in segmenting your contact base and building personalized campaigns, more relevant to your audience (and your performance!). Of course, if your emails contain malicious files as attachments, you will land directly in spam. Finally, watch out for spam words in the subject line, but also in the content. You know, those expressions that promise mountains and wonders.
Crazy promotions, exceptional tax credits, formidable earnings, a good plan coupled with the urgency, or a great free gift. You just have to take a look in your “Undesirable” folder to understand the formulas to avoid: Emails that arrive as spam. Technical parameters. Failure to comply with technical parameters tarnishes your reputation as a sender. Check that you respect the different identification protocols (SPF, DKIM, or DMARC), that your campaigns are linked to your domain name, and that the WHOIS indicates your company name, with valid contact details. Our advice is to improve your sender’s reputation. A high sender score means more conversions and therefore more sales. If you see a score below 90, here’s how to improve your reputation.
What factors influence your sender’s reputation
Authenticate your SPF and DKIM. The DKIM (Domain Keys Identified Mail) acts as an electronic signature. Used by the recipient’s ISP to check if your emails are authenticated and linked to your domain, it greatly influences your score. The SPF (Sender Policy Framework), for its part, identifies a list of authenticated IP addresses of this domain. Remember to verify that all of your IP addresses are included. The DKIM and SPF protocols protect your contacts against spam while strengthening the security of your email address. If hackers use your addresses to send fraudulent emails, they will go directly to the spam. Create subdomains. Subdomains help you separate your email types.
For example, create a subdomain to send your transactional and order tracking messages, another for your monthly newsletter, and a final one for your targeted marketing emails. This assures you that the reputation of one address does not affect others. Increase engagement on your emails. ISPs attach great importance to the engagement rate in their filtering algorithms. Give your recipients valid reasons to open and click on your emails. Make your emails responsive: 46% of emails are opened on mobile. Find relevant content ideas: news about your business, product updates, how-tos, event information, white papers or guides, etc. Work on the duration and frequency of your campaigns: 2 to 3 emails per month are sufficient to ensure the visibility of your business, without annoying your subscribers.