The home page of your website is like the lobby of a hotel. Visitors won’t dwell on it but expect it to be attractive, comfortable, and properly signposted. So, how do you create a homepage that invites visitors? According to Go-Globe, your Croatian Email List conversions. In just 8 seconds, your visitors have already formed their first impression. They decide whether to continue browsing the home page or look elsewhere. The first thing to know is that the content on your homepage should give them a clear idea of who you are, what you do, and what your values are. In this way, you will encourage Internet users to continue their exploration until conversion.
How to create an impactful home page that will wow your visitors? Here are our tips! Pretty smiling people, brightly lit backgrounds, fictitious situations. Photos from image banks are unconvincing and hardly elicit an emotional reaction. Conversely, they can damage your credibility. Use original and authentic visuals to captivate your visitors. Opt for real images of your team, on your premises. If you are marketing products, promote them with high-quality images. When arriving on your home page, the visitor should immediately see the help you can give them. Even more in B2B! The potential buyer has no time to waste, they want to know if they are in the right place or if you have an offer specifically dedicated to their needs.
Avoid clicks from image banks
Here are the answers to show on your homepage: Do you help businesses of their size? In his sector of activity? Do you have offers for different trades? It’s simple, efficient, and easy for visitors to understand. They immediately know if the solution is right for them and where to click to continue their visit. An example of a home page that presents the different targets targeted. The cybersecurity company Bitdefender categorizes its solutions for different targets on its home page. Your value proposition answers the question of why. Why should a visitor choose you over your competition? To answer this question, play on feelings and emotions. How can a user feel before and after using your product or service? Emotion is a powerful trigger for action.
In one sentence, Moon card, the payment solution for businesses, sums up its value proposition, which is based on the keyword “simplicity”. The idea is to bring relief to prospects looking for an easy-to-use accounting solution. Social proof, do you know? This is to provide evidence of user satisfaction. According to Hubspot, 88% of Internet users trust the opinions of other customers as much as the recommendations of their loved ones. Surf on this need for prescriptions to improve your homepage. For example, you can: Incorporate statistics, testimonials, and short summaries of case studies into the content of your homepage. Use namedropping by adding the logos of your most famous customers. Indicate rewards obtained from legitimate and recognized sources. The idea here is to do a product demo or introduce your team in a short way, right from the home page. The best way to do this is through video.
Segment your targets
Provide an overview of how your product can help the customer, in a video of fewer than 2 minutes. Beyond that, the attention may drop and the visitor could leave the site. If your service cannot be put on video, you can always opt for an animation. An example of a homepage presenting the company’s solution. The Elwin company offers a demonstration of its service, in 1mn18, in order to help prospects quickly get an idea of its concept. Most customers use the website, during the initial research phase ( the awareness phase in the online shopping journey ), to assess potential vendors, suppliers, or products. After their research (and therefore their navigation on the site), they may be tempted to contact you. To do this, they will come back to the home page! So make sure that this information is visible and actionable.
Promote job offers. Do you recruit? Post it on your home page. First: it increases the number of applications, and therefore your chance to find that rare gem. Second: a company that recruits are often growing. If it is growing, it is because it offers quality services. It sends a positive message to visitors and improves their first impression. An example of highlighting current recruitments on the home page. For example, the Via ID company directly offers an “On Recrute” link in its menu. This allows all visitors to know that its activity is expanding. Like the lobby of a hotel, you must guide visitors. Where should they go based on their needs? Consider adding appropriate call-to-action buttons for each stage of the conversion funnel.