To make your website visible to a qualified audience, your marketing mix Bahrain Email List question: what are the requests that will lead to our new offer? Choose the most relevant channels and develop a strategy for each of them.To go further: How to communicate well on social networks? Blog articles, white papers, case studies, infographics… What formats can you create to inform your audience and attract them to your business? All elements of the marketing mix influence each other. His role ? Provide a complete, concrete and precise plan of actions to be taken to successfully conquer your market! To go further: What is content marketing? Do you want to be supported in defining your marketing strategy? Let’s talk about it ! Step 3, context exploration step: do you feel a blocking point?
Don’t panic, a sequence of emails is ready to help the prospect lift him up. Step 5, negotiation phase, the prospect plays dead, you identify a lack of maturity. It is important to understand the expectations and behaviors of your target according to the 3 stages that make it up: Awareness, Consideration, Decision. Without it, your messages will not be relevant and your salespeople will wear out. You have a solid file and are ready to head to your Director’s office to ask for a marketing budget. After all, your campaign plan or the new tool you want to buy is going to generate quite a few numbers. Your request is more than legitimate. However, you have a lump in your stomach. What if he says no? Worse: what if he doesn’t take you seriously and take advantage of this marketing budget request to challenge yourself?
Social networks are essential for maintaining a link
I understand your fears, I had them and every marketer I know has been there. But this is not inevitable. The lump in your stomach can go away if you put the odds in your favor. In fact, the challenge is not to ask for a new budget but to mobilize enough evidence for your CEO to propose this marketing budget to you on his own. We will see how to do this in this article. But before that, let me tell you a little story that will allow you to answer this question for yourself. When my CEO wanted to buy my Twitter account! It marked me so much that I remember the scene perfectly: one morning, in my office with a beautiful (and rare) sun beating down on my screen.
As often, my GM comes to see me for a subject and talks to me about 36 things that have no relation. In the discussion, I come to show him my Twitter account . At the time, I had 4 or 5000 subscribers which allowed me to generate a few hundred visits to my website per month and especially requests for quotes. I show him my Google Analytics and the 2 requests that I have received in the last few days. And there, to my surprise, he asks me his question: “How much for your Twitter account?” ” Convinced by the methodology and its efficiency, my CEO at the time was ready to buy me my Twitter account when it usually took 100 arguments to unlock a Marketing budget of a few euros. The reason is in fact natural! With my demonstration.
Links in Facebook, Instagram or Pinterest
I convinced him of the tool’s potential and he quickly understood the interest in his turnover. It is from that day that the lump in my stomach that I had when talking about the Marketing budget disappeared. I had the perfect method to convince him to invest, without stress. And this method, here it is! Do you prefer to continue on video? The YouTube version: Be constantly on standby. For me, this is the first quality of an effective marketer . The world moves so quickly – behaviors, uses, platforms that it is essential to stay constantly informed in order to remain efficient. But besides that, your intelligence is a powerful ally to justify your marketing budget. With this watch, you will discover very relevant studies to convince your CEO. For example, the list of statistics to know by Hubspot or the Inbound Marketing.
Benchmark your competitors. I see it constantly on the ground : the best argument to convince a GM to take action is to talk to him about the competitors. Either by explaining to him that the competitors are doing something you don’t do and that it works for them. Either by selling him the fact that what you offer, your competitors are not doing it yet and that you can therefore take a step ahead. The leader’s natural ego will do the rest and convince him to give you your Marketing budget. There are plenty of tools that allow you, for example, to analyze your competitors’ websites and compare their performance with yours. I also offer a free tool to analyze the SEO of your website and compare it with that of your competitors. Make regular reports, real ones!