Or encourage them to take up your challenge! If an influencer shares your challenge, you will enjoy a snowball effect that will popularize the hashtag and your brand. For example, the Lipton brand launched a South Korea Email List LiptonGénérationTri. The goal: to make the young generation aware of the importance of sorting waste, while positioning itself as a committed brand. In order to boost the visibility of its challenge, Lipton has teamed up with quite important TikTok influencers, such as. Another tip is to share coupon codes with them. After talking about you, in their video, the ambassadors can include a discount code to use on your e-commerce. An interesting practice if your goal is to increase your sales quickly.
For example, the clothing brand Nelnet offers a promo code to its influencers. After having spoken (in good!) About the tested products, the latter therefore share the discount code with their audience: Surf the trends. Want to gain popularity on TikTok? Stick to trends and use popular hashtags! In the “Discover” section, you will find out about the unmissable events in your community. The idea is to create content around these themes while respecting consistency with your activity and your editorial line. For example, at the beginning of February, the hashtag CrêpeMania was trending to celebrate Candlemas. It didn’t take much for food brands to seize this opportunity, like Nu3.
Detailed about integration
Embed your TikTok videos on your website. With TikTok, you can introduce your creations on your website or in your blog posts. The idea? Enrich your content and product pages with captivating videos that enhance your business. If you have become accustomed to using TikTok to share tutorials or user tips, these videos will allow your visitors to discover your products in a different way. If you take a behind-the-scenes tour or feature your employees on the app, these videos can enhance your “About” section. Either way, they’ll capture the visitor’s attention and keep them on your page longer. A good point for the user experience and SEO! On TikTok, 1 in 3 users is over 30 years old.
At this age, we are already in the workforce, even business leaders. The question of whether TikTok is suitable for B2B is therefore legitimate. It is true that we have many examples from B2C Marketing. Yet business to business can also do well on this social network. After all, professional buyers are also humans, who like to be entertained and informed in a fun way. A LinkedIn study has even shown that professionals make purchasing decisions based on their emotions. However, TikTok makes it easy to activate this lever. In addition, the evolution of the platform is not yet complete. The typical user is constantly evolving and features are added regularly. The advice shared above is applicable in the field of B2B. However, the services dedicated to professionals can go even further.
TikTok Should be integrated into your B2B communication strategy?
By harnessing the power of personalization. TikTok is by nature a very personal platform, designed for human interaction between two users. A B2B company can therefore decide to ensure its presence by speaking from the CEO or the marketing manager. This allows you to get closer to your target, give your brand a face and take advantage of TikTok to present your business in a new, more human light. Adjust your brand voice. Your brand’s voice may change from channel to channel. No need to reinvent your brand entirely, but find a creative and innovative way to shake up your image on TikTok. You can offer interactive tutorials or present your team in a less conventional style than on Linkedin.
The idea is to show that behind reliable products and services, there is a team that takes pleasure in doing its work. This humanized side will inevitably bring you closer to your prospects. Speak to talents. Why not use TikTok to recruit future talent? The application allows you to manage your employer brand and make users want to join your teams! By showing behind the scenes, the good atmosphere in the offices and internal challenges, you improve your HR image. You could attract creative profiles while humanizing your communication with prospects. In conclusion. TikTok offers B2C and B2B brands an opportunity to connect with their customers by playing on positive emotions. If you have a team ready to play the game and put it on the scene on social networks.