KLM airline uses WhatsApp messaging to send booking confirmations, check-in notifications, boarding passes, flight status updates, etc. to its customers. For its sales assistance features. The catalog tool, synchronization with the CRM, advertisements. WhatsApp Business offers many features to expand your audience while optimizing the user experience. The fact that the customer can directly shop on the platform is Djibouti Email List your sales. For its support of international communication. WhatsApp Business facilitates communication with international customers. Here there is no additional charge for conversations with foreign countries. Not to mention that you don’t have to wait “for the right time” to send a message. Users will see it in due course. Only a minority of companies actively use WhatsApp Business for marketing. This means less competition and a more receptive audience to your campaigns!
As the use of WhatsApp is different from other channels, it forces you to be innovative by trying new techniques. It is also an opportunity to show another facet of your business, more human! Effectively use WhatsApp statuses. WhatsApp statuses look like Instagram stories. They disappear after 24 hours and are visible in a dedicated tab. But what kind of content should you post? Behind the scenes of your business. It could be a typical day in your office, a focus on the daily life of one of your experts, an internal event. Motivational quotes. This type of content always works, while valuing your principles! Also, share visuals that form inspiring storytelling for your community. Access to exclusive content. For example, offer access to promotions, private sales, or contests.
How to label the messages received
Informative content. The possibilities are endless: infographic, advice list, quick tutorial. To go further: 10 types of posts to test on social networks! Support your content marketing via groups. Since WhatsApp Business lets you send links, images, videos, PDFs, and more, why not set up a newsletter-style distribution model? Customers sign up via a landing page or pop-up, on your site, to receive your latest ebooks, blog posts, and videos directly via WhatsApp. However, consider devising a content marketing strategy specific to the messaging app, sending content that can be easily viewed from a mobile. And like any good self-respecting content marketing strategy, segment your distribution! Each group must be the subject of an editorial schedule that meets its needs.
For example, to retain its customers and thwart the “stop advertising” increasingly present on letterboxes, Carrefour offers to receive its catalog in digital format: On its site, the brand asks users who wish to, ” enter their postal code and telephone number. Carrefour collects useful information for its WhatsApp strategy on its website. On its site, the brand asks users who wish to enter their postal code and telephone number. Carrefour automatically sends offers to customers who have left their contact details. They will then receive, each week, the catalog of offers offered in their store. Opt for non-traditional campaigns, Want your WhatsApp strategy to work? You need to motivate users to send you messages, give you their phone number, or join your groups. So get creative. For example, you can.
How to use the segmentation options
Have your prospects send you a WhatsApp message to unlock a feature when trying out your products/services. Offer professional advice and services only to customers who regularly participate in your WhatsApp conversations. Offer personalized help to users in order to increase their satisfaction, as well as their loyalty. Collaborate with other companies. When you collaborate with companies that offer complementary services to yours, you broaden your audience. This technique, known and used on social networks, also works on WhatsApp Business! You can. Integrate WhatsApp groups from other companies. Invite brands and companies to yours. Co-organize a WhatsApp contest. Organize a question/answer session on a customer issue, with experts from other companies. Share content from other companies in your groups (and vice versa!). Use WhatsApp Ads.
Barely bought by Facebook, the WhatsApp application welcomes advertisements in the articles! Like Instagram Stories Ads, WhatsApp Ads are displayed between two slides and take up the entire width of the screen. Impossible to miss them! Of course, it will be possible to include a link to your website, a landing page, or your WhatsApp account to convert users. Organize product demonstrations. Are your customers always very busy? Do you have an international clientele? Difficult to get a face-to-face meeting. This is where WhatsApp comes in! Use multimedia features and video calls to provide a remote product/service demonstration. This will save your prospects time and speed up the decision-making process. Build customer loyalty.