To benefit from an investment in social media, businesses need to expand their reach and attract more leads. This requires an increase in their community. But how do you get more followers on Instagram, Facebook, LinkedIn, Twitter, Pinterest, and Ecuador Email Address remembered – for professionals looking to improve their notoriety and generate sales, social networks are constantly evolving. Whether it’s their algorithms or usage patterns, they force companies to constantly review their strategy. But, the million-dollar question is: how do you get more social media subscribers as a business? Because each social platform is different from the other, there is no single strategy. You must define specific action plans for each channel.
Contents: how to get more subscribers on 90% of Instagram users are subscribed to a business. Over 36% of B2B decision-makers use the platform to research new products or services. On Instagram, companies are recording a monthly growth of 1.46% in the number of subscribers. To take advantage of these stats and grow your community, here are some key tips: During their search for content, Instagram users consult the Explore tab of the platform. This generally displays publications related to the Internet user’s preferences: the algorithm is based on their subscriptions, searches, and behavior. To capture leads, you need to write relevant captions and use keywords that your potential customers are looking for.
Optimize your publications for the Explore page
For example, Sophos, an IT security specialist, uses hashtags related to the concerns of its prospects, such as cybersecurity or. Organize contests even in B2B! Contests are still a great way to increase your followers on your Instagram page. However, to avoid contestants on the lookout for lots that they could resell, offer products or services that target your niches, such as a subscription to your tool or a big discount on the first purchase. This practice will allow you to recruit qualified subscribers. Use influencer marketing. Often used in B2C marketing, influencer marketing is also available in the B2B version. But only 11% of B2B companies dare to rely on influencers. Yet, it remains a successful strategy to get more followers on Instagram.
Turn your best customers into influencers by organizing Live Instagram sessions. Post case studies about your customers and asks them to share them on their Instagram page. Co-create content with your partners, the media, and bloggers. An example of an Instagram post at General Electrics. For example, General Electrics invited influential people and science enthusiasts to visit its new aviation plant in Canada, as well as a transportation division plant in the United States. The aim was to show what the company actually does and increase brand awareness. Thanks to this initiative, called GEInstaWalk, General Electrics was able to recruit many new followers! To go further: How to communicate well on Instagram? 9 out of 10 companies have a page on LinkedIn. On average, they have 109,000 subscribers on this social network.
Launch a campaign to recruit followers
Suffice to say that competition is important! So how do you get users to your page and turn it into a lead machine? Our tips are below!LinkedIn’s Follower Ad format is used to recruit subscribers through sponsored ads. The platform displays a personalized advertisement with the logo, the name of your company, as well as a “Follow” button. According to a study carried out by Linkedin, only 3% of employees share their company’s content on social networks. Yet when they do, they generate 30% of the interactions on that content! Awesome, isn’t it? The executives and managers of your company have their own network on LinkedIn. However, this one is often very qualified. So when they bring up the company’s LinkedIn page and link to it, it helps drive traffic and subscribers.
For example, the leader of the Alticap group does not hesitate to mention his company in his LinkedIn publications. This exposes its page to a new audience and helps boost its visibility! LinkedIn groups offer very engaged conversations between professionals passionate about niche topics. When your company’s experts participate, as genuine members, in these mini-communities, they help market your business, while demonstrating your authority on key topics. Not to mention that they can enrich their knowledge themselves, which benefits your business. In your internal newsletter, during your training sessions, or via a charter for using social networks, encourage this good practice by revealing all its advantages! Promote your LinkedIn page in annual reports. Your studies and quarterly or annual reports are not only seen by your employees. Over time, they get scrutinized by other sources like your investors, outside analysts, partners, and even clients.