Make sure your LinkedIn Page URL appears in these documents to gain quality followers! To go further: How does the LinkedIn algorithm work? Facebook has more than 2 billion users, 74% of whom connect to it for professional purposes. 48.5% of B2B decision-makers use Egypt Email List partners. So how do you take advantage of this audience to gain subscribers to your business page? Optimize the “About” section. Many users will refer to the “About” section of Facebook to learn more about your business. These same users may never visit the “About” page of your website, so you might as well bring them all the information they need on the social network.
Make sure this section contains everything a prospect needs to know: Your contact details: email, phone number, head office address, etc. Make your page more welcoming by highlighting useful content like infographics, tips, how-to videos, tutorials, product demos, customer stories, or behind the scenes of your business. The idea is that the visitor immediately finds added value by visiting your Facebook page, which will encourage them to subscribe. An example of a Facebook post pinned to Agorapulse. On the Agorapulse page, the user will directly find advice for managing social networks during the summer. Seasonal and useful information for prospects. Use Facebook Ads. Facebook offers the possibility of boosting your publications to reach new audiences. Your top-performing content deserves to be sponsored to reach potential prospects and encourage them to like your page.
Encourage your executives and managers to tag your page
And just like LinkedIn, Facebook offers a dedicated format for recruiting subscribers. You can use it to generate new “likes” on your page every day. An example of Facebook Ads at Biotta France. This is what this type of campaign looks like, here at Biotta France. Promote your page on other channels. Everyone is on Facebook! To this end, do not hesitate to promote your pages on as many channels as possible to boost subscriptions: in your newsletter, in the signature of your emails, via a pop-up on your website, in your lead nurturing campaigns, etc. Did you think TikTok was just for teens? If they are in the majority on the platform, there are still 37% of adults.
So what if you started out with some relevant, fun, and entertaining videos that show your business in a different light? And to recruit your first subscribers, here are some good practices to follow: Demystify your sector with humor. All activities suffer from preconceived ideas, clichés, or myths. TikTok gives you a unique opportunity to creatively debunk them to educate your audience. This technique helps you gain subscribers interested in your activity, but still in the thinking phase. A good example is the Morningbrew company which uses TikTok to explain the mysteries of finance to its subscribers. Deliver hacks on your products/services. Do your products/services contain underused or ignored features? Showcase them on TikTok in a fun way through short and funny videos.
Encourage employees to participate in LinkedIn groups
Find experts in your industry to talk about your products/services and attract new users. You can have them test your tools and ask them to publish a story or a post, but you also have the option of However, the tips should be unique and relevant so that they encourage the user who sees the video to subscribe. Launch challenge hashtags. Challenge hashtags are a simple and effective way to get more followers on TikTok. Challenge your followers, don’t forget to sponsor the hashtag to get maximum participation and followers! To go further: Why and how to integrate TikTok into your communication strategy. Over 75% of business leaders watch videos. Almost 51% of decision-makers use YouTube to find products/services to buy. This makes the platform a great destination for reaching your target audience and converting them into subscribers.
Here’s how to get there! Create an attractive video trailer. After watching an interesting YouTube video, a viewer can click on your profile to see what your channel is all about. One of the first things he sees is the featured video. This is the opportunity to convert the visitor into a subscriber, thanks to a powerful video. Take advantage of this location to broadcast a trailer on your activity, but also on the content of your YouTube channel. Give them solid reasons to subscribe! Example of a YouTube video at Crello. For example, on the Trello YouTube channel, the user can discover a video presentation of the tool and thus decide if they want to follow the videos. Produce content reserved for subscribers.