Did you know that 90% of Instagram users follow at least one business? More surprisingly: According to a Hootsuite report, more than 36% of B2B decision-makers go to Instagram to find new products or services. With an audience of over 1 billion Romania Email List your brand’s reach, promote your products, and increase your sales. If you thought Instagram isn’t for your business, it’s time to rethink your social media strategy. Find out how to take your first steps on this highly strategic social network! More than 30% of Internet users are on Instagram. Which is already an excellent reason to get started! But we have concocted 6 other advantages of the social network for your business.
40% of consumers respond better to visual content than to text. Instagram is a very visual social network, it, therefore, offers great marketing opportunities to manage your brand image. If you put this statistic in perspective with the fact that we are subjected to 6 times more advertising messages than in the 1980s and you naturally understand the importance of image communication to attract the attention of the Internet user. Creating an Instagram account for your business is therefore a good way to integrate the image into your Marketing strategy. Your competitors are present on Instagram. Over 48% of businesses are active on Instagram, which includes your competition! Now, you don’t want to let them have this huge market, do you?
Decision making is the first step
If your prospects are thinking about buying on Instagram and you don’t have a business account there, they will go and find out from your competitors. The engagement rate is higher than other platforms. Instagram’s engagement rate is 10 times that of Facebook, 54 times that of Pinterest, and 84 times that of Twitter. On average, business Instagram accounts generate follower volume growth of 1.46% per month. Its users are therefore very active and ready to receive your brand communication! Instagram builds customer confidence. With its billion users, there is no doubt that some of your prospects and customers have an Instagram account. Whether it’s through hashtags, your brand name, or even your business location, they are likely to search for you on the platform.
Especially if they want to check the reliability of your brand, get to know your products better, or compare them to the competition. Not being there can give them a bad experience or worse, send them to your competition. A tool to increase word of mouth around the company. A customer who is happy with your services will praise your business in their stories, posts, or comments. On Instagram, this is a very common practice! Why create an Instagram account for your business. The result: you increase your exposure, as well as your confidence in your brand. The users who discover your products through this customer content will want to discover your Instagram profile. But if you are not there, you risk missing out on this opportunity.
Instagram for your Inbound Marketing strategy
Instagram offers sales support tools. 50% of users say they are interested in a brand after seeing it in Instagram Ads. That’s good! The social network makes it possible to create hyper-targeted ads for a qualified audience. You even have several formats with call-to-action allowing you to generate traffic on your site, your landing page, or your product sheets. 6 reasons to create a business Instagram account. Why create an Instagram account for a B2B business? Over 25 million businesses are registered on Instagram. According to TrackMaven’s research, B2B companies generate a better engagement rate on this social network than on other platforms (LinkedIn included). The reasons for this success? Instagram allows you to.
Highlight your corporate culture. Millennials love social media, especially Instagram. The 25-34-year-old represent the vast majority of the advertising audience on the social network, followed closely by the 18-24-year-old users. If you’re a B2B brand looking to hire new talent, Instagram will help you recruit them. Exploiting video in a unique way. 70% of B2B buyers research their needs or future purchases by watching videos. B2B marketers often think their videos should be professional and straightforward. But it’s wrong! With a business account on Instagram, you can have fun and give your content a more authentic feel. It won’t change your branding image, but it will bring you closer to your prospects. Building the brand’s authenticity.